VP of Marketing & Brand Strategy

# VP of Marketing & Brand Strategy##-### @chattanoogafc

Posted on 10/3/2026-Full-time##

Job Description
* * Vice President of Marketing & Brand Strategy
* *** Position Summary
** The Vice President of Marketing and Brand Strategy will serve as a commercial catalyst during an exciting growth phase for the Club. Reporting directly to the Chief Business Officer, this departmental leader will blend aggressive, data-driven performance marketing with high-level brand storytelling to accelerate revenue, scale fan acquisition, and maximize commercial partnerships. The ideal candidate will possess a rare mix of analytical rigor (optimizing ROAS, CRM, and digital platforms) and creative vision (redefining the matchday experience and elevating corporate partner activations) to lead the club's entire marketing and communications apparatus.

This role plays a critical role in fulfilling the Chattanooga FC's purpose to build community through the world's game. You will be expected and empowered to facilitate the success of CFC football initiatives and events, advancing the sport and creating memorable experiences for players and fans alike.
** Essential Functions
*** Growth & Paid Media Strategy
** Direct the overarching paid media and promotional strategy with a primary focus on maximizing Return on Ad Spend (ROAS) across social, search, and display channels
* Architect cross-platform advertising frameworks that leverage league-wide and local digital properties to drive ticket sales and commercial growth
* Evaluate high-level campaign performance analytics to inform long-range marketing investments and organizational revenue priorities
* Email Marketing & Lifecycle Management
** Define the digital engagement vision and platform priorities, ensuring email marketing serves as a sophisticated driver for retention and fan lifecycle management
* Champion the creative briefing and storytelling process, ensuring alignment between brand narrative, design excellence, and segmented audience growth initiatives
* Event Marketing & Matchday Experience
** Set the strategic vision for the matchday and event experience, aligning game presentation with organizational goals and regional audience expansion efforts
* Partnership & Commercial Marketing
** Establish the standards and frameworks that guide how the brand is expressed across all corporate partnerships and community-facing activations
* Oversee media placement and multi-channel ad buying strategies to elevate the Club's profile locally, regionally, and nationally
* Direct grassroots and street team engagement strategies to deepen community connections and drive sustainable brand loyalty
* Partner with leadership to identify and integrate innovative sponsorship opportunities that advance the Club's competitive and financial position
* Brand Communications & Media Governance
** Act as the primary brand steward, establishing the visual identity and narrative frameworks that shape the Club's story across all platforms
* Collaborate with the senior leadership team to ensure communications strategies effectively drive attendance, viewership, and commercial growth
* Data, Insights & Performance Management
** Define performance standards and KPIs for all digital properties, utilizing data-informed optimization to maximize organizational ROI
* Leverage market segmentation and consumer insights to direct long-range marketing planning and audience engagement priorities
* Direct the integration of CRM and analytical tools to foster a culture of continuous improvement in fan experience and revenue generation
* Incorporate emerging technologies and audience trends to ensure the Club maintains a leading position within the sports and entertainment industry
* Supervisory Responsibilities
** Build,…