Director of Marketing & Communications

Black Creek is a master-planned community nestled in the mountains just 10 minutes from downtown Chattanooga. Residents enjoy walkable neighborhoods designed to harmonize with nature, with miles of public hiking trails, sports and leisure activities—including a golf course recognized among Golf Digest’s Best Courses in Tennessee—year-round events, seasonal celebrations, and world-class dining at Black Creek Club. With options ranging from intimate cottages to spacious estates, Black Creek offers a home for every generation.

The community’s mountaintop development, The Pass, is under construction and will feature over 200 new homes in the first phase, with future phases to include more than a thousand homes, a small commercial village, and community amenities.

Black Creek is looking for a Director of Marketing & Communications to own our day-to-day marketing and communications, freeing our leadership team to focus on strategy and growth.

You’ll help shape our annual marketing plan, turn it into a working calendar, lead our agency and PR partners, and own the content that reaches prospects, residents, club members, agents, and builders. You’ll write, edit, and hold the standard for accuracy and brand voice across everything we publish.

This is a hands-on director role. You’ll lead through agency and vendor partners rather than direct reports, working directly with senior leadership on how a growing community tells its story, with room to build an internal team as we grow.

It’s an exciting time to join, as Black Creek enters its biggest growth phase to date. The role suits someone who enjoys variety over specialization, moving between writing, agency management, events, and community partnerships rather than going deep in one lane.

• Reports to: Senior Vice President of Sales & Marketing
• Collaborates with: Teams across sales, club, HOA, and development, plus our agency, PR team, builders, and residents

• Work with our agency and the SVP to build an annual marketing plan, using sales goals and pace, plus product delivery timelines, then translate it into monthly campaign and content calendars
• Strengthen messaging alignment across sales, club, HOA, events, and development so we sound like one community
• Track priorities and approvals in Click Up, and bring recommendations, not just status updates, to the SVP and leadership team
• Build a monthly view of marketing performance with our agency (traffic, lead quality, channel results, and engagement), review it with Sales leadership, and turn it into recommendations that favor lead quality and sales impact over volume
• Serve as the day-to-day lead for our agency of record across creative, media, web, and email work, managing scope, deliverables, and timelines while keeping approvals and feedback moving
• Manage photo, video, print, and other production vendors

• Own organic social: calendar, publishing, and community engagement, with strategy shaped alongside our agency
• Write and produce newsletters, email, and project and community updates for prospects, residents, and club members, drawing on internal team leads for project facts and timing
• Develop sales funnel and nurture messaging with the sales team, plus welcome and onboarding materials for new homeowners
• Create brochures, sales collateral, and print materials with our agency, and use Canva in-house for everyday graphics and flyers
• Supply copy and keep information current on our website, coordinating updates with our agency

• Help lead day-to-day work with our PR firm, keep a rolling pipeline of story angles tied to community milestones, and monitor coverage so reputation issues…