AVP, Marketing Strategy

Job Posting End Date:
October 30

When you join the team at Unum, you become part of an organization committed to helping you thrive.

Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life’s moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed both professionally and personally. To enable this, we provide:
Award-winning culture Inclusion and diversity as a priority Performance Based Incentive Plans Competitive benefits package that includes:
Health, Vision, Dental, Short & Long-Term Disability Generous PTO (including paid time to volunteer!) Up to 9.5% 401(k) employer contribution Mental health support Career advancement opportunities  Student loan repayment options Tuition reimbursement

Flexible work environments
* All the benefits listed above are subject to the terms of their individual Plans.

And that’s just the beginning…  With 10,000 employees helping more than 39 million people worldwide, every role at Unum is meaningful and impacts the lives of our customers. Whether you’re directly supporting a growing family, or developing online tools to help navigate a difficult loss, customers are counting on the combined talents of our entire team. Help us help others, and join Team Unum today!

General

Summary:

The AVP, Marketing Strategy leads the development and deployment of highly effective marketplace positioning and messaging for the Unum brand in the United States. This role manages the market-facing brand offering and the product marketing approach for key strategic initiatives, in addition to shaping the brand’s thought leadership. This role leads a direct team of marketing strategists and an indirect team of content creators to build the foundational elements of the Unum value story and the primary tools for delivering that story in the marketplace.

Principal

Duties & Responsibilities Develop effective and compelling brand positioning and messaging for Unum in the United States and its key solutions and products

Lead creation of critical market-facing brand assets and content, inclusive of high-level value stories, key brand storytelling assets and thought leadership territories/anchor pieces

May directly manage a team of product marketing managers and marketing strategists with responsibility for segment and product specific marketing approaches and assets

Indirectly manage a cross-functional team of content creators and producers to develop materials described above

Provide embedded marketing strategy support for market-facing business segments and strategic capability leaders

Provide extensive consultative support for the CXO organization and all enterprise marketing and communications functions on audience requirements, market brand, business parameters and product positioning

Job Specifications Bachelor’s degree required with 10 or more years’ experience in related fields

Leadership skills required, particularly ability to influence and partner with senior executives

Strong strategic marketing capabilities and customer-centric mentality required

Deep experience in brand management and product/solution marketing required

Ability to direct design, oversee conduct and analyze results of market research required

Ability to lead teams in the creation of high-quality, persuasive thought leadership content and sales collateral required

Communication and interpersonal skills required, with the ability to structure and deliver presentations clearly, crisply, and compellingly

Excellent listening, partnering, influencing and communications skills required

High level of initiative and drive for results required#LI-MF1~IN1

Unum and Colonial Life are part of Unum…