B2B Demand Generation and Content Manager

This is the most important marketing hire we're making right now. We're transitioning from a services-led business to a product-led SaaS company with a target to grow product ARR to £10m+. To get there, we need a relentless operator to act as the engine room of our marketing department - building and running a highly optimised demand generation, content distribution, and AI-driven scale engine from scratch.

You will help shape and design the content strategy and collaborate closely with the CMO, Marketing Executive, Product Manager and Sales to build a demand generation engine that drives qualified pipeline, using AI tooling where it accelerates output without compromising technical quality or our authoritative voice.

This is not a role for someone who wants to manage agencies and review decks. It's for a hands‑on operator who builds campaign funnels, keeps CRM data clean and structured, tracks attribution, optimises for AI search engine visibility, and treats pipeline as the ultimate measure of success.

• Execute Multi-Channel Campaigns
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  Plan and execute integrated demand generation campaigns targeting key narratives (e.g. UK sovereign secure data exchange, public sector outreach, MSP channel activation)
• Manage Outbound Sequences
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  Build and manage highly personalised outbound email sequences for target segments: mid-market IT and security leaders, public sector procurement, and MSP partners
• Paid Media Integration
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  Partner with freelance paid media specialists to align ad targeting, keyword priorities, and dedicated campaign landing pages to maximise conversion
• Gated Content Journeys
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  Map, build, and optimise conversion paths for gated assets (whitepapers, trial conversion flows, demo request journeys) to move prospects smoothly through the funnel
• Event Campaigns & ICP Targeting
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  Identify, research, and plan a highly relevant schedule of niche industry events and conferences tailored to our specific Ideal Customer Profile (ICP) and target sectors. Support these events with targeted pre- and post-event campaign sequencing, meeting-setting, and pipeline follow‑up to maximise ROI

• Hub Spot Platform Management
  :
  In collaboration with the CRM Manager/Chief of Staff, manage and optimise Hub Spot as our marketing hub, helping to define and monitor lifecycle stages, lead scoring, nurture workflows, and campaign tracking
• Build Attribution & Reporting
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  Maintain clear dashboards giving the CMO and leadership visibility over campaign conversion rates, Marketing contribution to pipeline and commercial outcomes
• Maintain Data & UTM Hygiene
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  Ensure strict governance and CRM data quality so the sales team always has clean, actionable, and timely lead intelligence
• Optimise Email Marketing
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  Build, segment, and execute newsletters, nurture sequences, and automated triggers with continuous testing and improvement

• Define Content Strategy
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  In collaboration with the CMO, help build and shape the content calendar, mapping out high-intent topic clusters (targeting key themes like EASM, secure file transfer, UK data sovereignty, and Egress alternatives)
• Deploy AI as a Velocity Multiplier
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  Strategically integrate generative AI tools into your workflows and processes to research, outline, and draft campaign assets at scale - maximising output velocity whilst preserving deep technical accuracy and the Hexiosec tone of voice
• Generative Engine Optimisation (GEO):
  Ensure our web and content structure is optimised for AI search and answer engines (like ChatGPT, Perplexity, Gemini, and Google AI Overviews). Ensure our brand and products are structured for high extractability and are cited, referenced, and recommended when buyers ask comparative questions
• Refine Content Production
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  Edit and polish content drafts generated by AI, our Engineers, our Marketing team or freelance writers, ensuring everything meets Hexiosec's high standards of quality and tone
• High-Impact Copywriting
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  Directly write key, high-conversion copy including core website pages, landing pages, comparison guides, and…