Head Of Digital Marketing

Overview

Our client is a multi-award winner of Conde Nast Traveller World's Best Tour Operator. A luxury travel company established by a team of knowledgeable professionals, they arrange premium luxury travel experiences for prestigious customers worldwide.

They require to appoint a Head of Digital Marketing to support execution of an evolving online presence. The role suits someone who loves all things digital—from the creative end of the spectrum to the data/technical side—with a track record of delivering strong lead generation results autonomously. The successful candidate will be responsible for increasing quality traffic to the website and social media sites and generating convertible leads.

The role requires B2C digital marketing experience; experience of the nuances of the High-Net-Worth market would be advantageous. The ability to thrive in a fast-paced environment will be essential.

• PAID SEARCH
• SOCIAL MEDIA
• WEBSITE DEVELOPMENT
• REPORTING
• SEARCH/GENERATIVE ENGINE OPTIMISATION

We are seeking a results-driven, digitally fluent individual who thrives in a competitive, creative environment, to deliver this brief. They must be enthusiastic about joining a dynamic and successful company and committed to playing a pivotal and practical role within the business.

A background in luxury brand marketing is a distinct advantage and an ability to use imagery and copy to position such a brand is essential.

• Intuitive understanding of luxury brand positioning and communications.
• Strong analytical ability.
• A practical, hands-on approach and can-do attitude at all times.
• An ability to use initiative and to research product independently.
• Creativity, including a good eye for selecting captivating photography, graphics and video.
• Excellent interpersonal and organisational skills.
• Experience of travel to a wide range of destinations is an advantage, though not essential.