Head of Digital Marketing — Luxury Travel Growth Lead

THE CLIENT

Our client is a multi-award winner of the Conde Nast Traveller 'World's Best Tour Operator' award, a luxury travel company established by a team of extraordinarily knowledgeable professionals. Year on year, they are responsible for arranging the very best in luxury travel experiences across the globe, for some of the most prestigious customers.

THE REQUIREMENT

They have a requirement, in support of their growth trajectory, to appoint a Head of Digital Marketing. This new appointment will support the execution of an ever-developing online presence, an expert in digital marketing. The role will suit an individual who loves all things digital - from the creative end of the spectrum to the data / technical - with a track record of delivering strong lead generation results, autonomously.

The successful candidate will ultimately be responsible for increasing quality traffic to the website and social media sites and generating appropriate convertible leads.

The role requires B2C digital marketing experience and experience of the nuances associated with the High-Net-Worth market would be highly advantageous. The ability to thrive in a fast-paced environment will be essential.

Areas of expertise and responsibility:

· PAID SEARCH

· SOCIAL MEDIA

· WEBSITE DEVELOPMENT

. REPORTING

· SEARCH/GENERATIVE ENGINE OPTIMISATION

We are seeking a results-driven, digitally fluent individual who thrives in a competitive, creative environment, to deliver this brief. They must be enthusiastic about joining a dynamic and successful company and committed to playing a pivotal and practical role within the business.

A background in luxury brand marketing is a distinct advantage and an ability to use imagery and copy to position such a brand is essential.

KEY ATTRIBUTES:

1. Intuitive understanding of luxury brand positioning and communications.

1. Strong analytical ability.

1. A practical, hands-on approach and can-do attitude at all times.

1. An ability to use initiative and to research product independently.

1. Creativity, including a good eye for selecting captivating photography, graphics and video.

1. Excellent interpersonal and organisational skills.

1. Experience of travel to a wide range of destinations is an advantage, though not essential