UX Designer (Mid-to-Senior

Factory Pattern is looking for a UX Designer to create user-friendly digital experiences while developing their CRO skills through data-driven optimisation and experimentation.

• Full Time, Permanent

• Hybrid

Factory Pattern is an award-winning digital performance agency based in Cheltenham.

We specialise in UX, conversion rate optimisation (CRO), web development and digital marketing, working predominantly with ecommerce and lead-generation businesses.

Our approach is simple: understand what users need, identify what’s getting in their way and use research, data, design and experimentation to make digital experiences easier and more effective.

We’re looking for a mid-to-senior UX Designer to join our team.

This is a hands-on UX role with a strong focus on conversion. It would suit someone whose UX practice is already user-centred and data-informed, and who wants to deliberately develop their skills in CRO and conversion-focused design.

You don’t need to have had “CRO” in your job title. What’s more important is that you’re curious about how people use digital experiences, comfortable working with data and interested in understanding whether the things you design actually work.

As our UX Designer, you’ll combine creativity, user-centred thinking and data to improve the websites and digital experiences we work on.

We’re not looking for someone who designs based purely on aesthetics.

You’ll use customer behaviour, analytics and research to understand what’s preventing people from converting, recommend ways to improve their experience, and then design and test solutions.

You’ll work across ecommerce and lead-generation websites, from larger website redesigns through to ongoing CRO programmes.

This isn’t a CRO strategy role. Strategic direction, cross-channel priorities and high-level positioning with clients sit elsewhere within the team.

Your role is much more hands‑on:
designing, testing, analysing and recommending
.

You’ll work within a defined strategic direction, using what you learn from users and data to make better design decisions and feeding those insights back into the wider team.

Your role will include:

Leading UX activity across website, ecommerce and CRO projects

Analysing websites and customer journeys to identify friction and conversion opportunities

Conducting UX research and turning behavioural insights into practical recommendations

Creating user journeys, user flows, wireframes and interactive prototypes

Designing intuitive, conversion‑focused digital experiences in Figma

Using analytics, heatmaps and session recordings to understand how people behave

Developing evidence‑based CRO hypotheses

Designing variations for A/B tests and experiments

Supporting the planning and delivery of experimentation

Analysing test performance and using what we learn to inform future design decisions

Carrying out UX audits and presenting clear, commercially focused recommendations

Working directly with clients to understand their business and customer objectives

Presenting UX concepts, research findings and optimisation recommendations

Collaborating closely with developers, designers, project managers and digital marketing specialists

Supporting projects from discovery through design, development and launch, then continuing to optimise them

Maintaining high standards across usability, accessibility and responsive design

CRO is an important part of what we do at Factory Pattern, and this role gives you the opportunity to develop your skills in it.

You might already have experience with CRO, experimentation or behavioural analytics. Or you might be an experienced UX Designer who has increasingly found yourself using data to inform your work and wants to take that further.

Either way, we’re not expecting you to arrive as a CRO strategist.

You’ll develop your CRO experience by applying your UX skills to real‑world optimisation programmes. That could involve:

Identifying where users drop out of customer journeys

Reviewing analytics and behavioural data

Analysing heatmaps and session recordings

Turning observations into testable hypotheses

Prioritising opportunities based on evidence and…