Marketing Business Partner

Company Description

Portman Dentex is one of the largest dental groups in the UK & Ireland - we are here to reimagine group dentistry and wellness.

Our values are based on celebrating individuality, aiming higher and growing together – these values bind us together and sit at the heart of everything we do. Without them, we wouldn’t have the caring, rewarding and inspiring culture we’ve carefully cultivated. One that enables happier and healthier futures for all our clinicians, colleagues and patients.

The Marketing Business Partner supports growth across a portfolio of practices by delivering targeted marketing plans, campaigns and local activity aligned to business priorities. Working closely with Operations, Clinical leaders and the wider Marketing team, the role focuses on driving patient acquisition, supporting demand-challenged practices and improving commercial performance.

• Develop and deliver practice marketing plans aligned to business objectives.
• Use performance data and local insight to identify priorities and opportunities.
• Support demand-challenged and business-critical practices with targeted marketing activity.
• Monitor performance and make recommendations to improve results.

• Plan and deliver local, regional and treatment-led campaigns.
• Coordinate activity across digital, creative and agency partners.
• Deliver campaigns on time, within budget and focused on ROI.
• Track and report on campaign performance and outcomes.

• Build strong relationships with Operations Managers, Practice Managers and Clinical leaders.
• Provide clear marketing recommendations based on insight and data.
• Share best practice and support adoption of marketing initiatives.

• Help practices understand and implement effective marketing activity.
• Deliver training and guidance on marketing tools, campaigns and best practice.
• Work with Marketing Advisors to ensure appropriate support is provided across the estate.

• Ensure all activity complies with brand and regulatory requirements.
• Report on performance, successes, risks and opportunities.
• Identify ways to improve marketing effectiveness and efficiency.

• Growth in new patient enquiries and acquisition.
• Improved practice performance.
• Successful delivery of marketing campaigns.
• Positive stakeholder engagement.
• Demonstrable return on marketing investment

• 2+ years’ experience in a multisite or matrix organisation, ideally in marketing, campaign management, consulting, or account management.
• Strong commercial, analytical and problem-solving skills.
• Experience interpreting data and turning insight into action.
• Excellent organisational and stakeholder management skills.
• Understanding of digital marketing, including PPC, social media and campaign performance.
• Experience managing agency or supplier relationships.
• Multi-site, healthcare or consumer-facing experience desirable.

• Degree (or equivalent experience) in Marketing, Communications, Business, or similar field preferred.
• Professional marketing training or certificates (CIM, digital marketing courses) desirable but not essential.

At Portman Dentex, you’ll be part of an inclusive, collaborative team environment where your development and potential are encouraged, and your new ideas and innovative approaches are welcomed.

Hybrid working looks like Monday and Wednesday in Cheltenham office and Tuesday, Thursday and Friday at home at home.

• Bonus scheme which recognises our combined contribution
• 25 days of annual leave plus bank holidays, special days off (such as your birthday), and the opportunity to purchase up to 3 additional annual leave days
• Enhanced maternity and paternity leave
• Life assurance and contributory pension scheme
• Health and Wellbeing benefits, including an expensed dental check-up and hygienist appointment per year, confidential helpline and counselling services, and access to a 24/7 GP service

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We are an equal opportunity employer and value diversity, equity and inclusion in our workplace. We are committed to creating an environment of mutual respect and are dedicated to providing equal employment opportunities regardless of race, religion or belief, sex, sexual orientation, gender reassignment, pregnancy or maternity, marital or civil partner status, disability, age, or nationality.