CRM Lead

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CRM Manager Leading UK Retail Group

We’re looking for an experienced Retail CRM professional to take the lead on customer engagement for one of the UK’s top multi-brand retail groups. You’ll drive personalised campaigns, optimise the customer journey, and boost loyalty across ecommerce and store channels.

• Proven CRM/loyalty experience in a retail environment (essential)
• Proficiency with CRM tools (e.g. Salesforce Marketing Cloud, Klaviyo, Braze)
• Basic HTML and solid knowledge of privacy regulations
• 33 days holiday (incl. bank hols)

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• Lead CRM strategy across the retail customer lifecycle
• Deliver targeted omnichannel campaigns to increase sales & retention
• Optimise journeys with segmentation, automation & personalisation
• Analyse customer data to improve loyalty and repeat purchases
• Ensure GDPR compliance and maintain data quality

• Mid-Senior level

• Full-time

• Marketing and Advertising

• Retail

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