Assistant Manager

Role Overview

As an Assistant Manager at JD Sports, you will support the Store Manager in driving results, developing talent, and elevating the customer experience. Your focus will be on motivating the team, ensuring strong shift performance, and delivering the premium JD standard every day.

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining JD standards throughout the day.
• Assist with coaching and development, offering real‑time feedback and reinforcing expectations set by the Store Manager.
• Maintain high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.
• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines – escalating issues appropriately.

• Previous experience in a retail management or supervisory role, such as Assistant Store Manager or Supervisor, demonstrating readiness to support leadership.
• Strong leadership skills with the ability to guide, develop, and motivate staff while reinforcing store priorities.
• Confident interpreting KPI and sales data to support commercial decision‑making and shift focus.
• Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.
• Proven success driving sales performance and contributing to KPI achievement in a retail environment.

• Passion for retail, sport, fashion, and representing the JD brand.
• Professional, proactive leader with a solutions‑driven mindset.
• Resilient, adaptable, and able to remain composed under pressure.
• Customer‑centric with a strong focus on delivering the premium JD experience.

• Incremental holiday allowance
• Staff discount on qualifying purchases across Group retail stores and online
• Exclusive colleague bike discount scheme
• Discounted gym membership
• Personal development opportunities to learn and develop at work
• Access to apprenticeships and accredited qualifications

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully.