Regional Freetrade Sales Manager

Regional Freetrade Sales Manager

Competitive Salary + Car Allowance + Bonus | Midlands | Full-time, Permanent

• Leading, supporting and developing a field-based Freetrade sales team
• Driving profitable new business across your geographical territory
• Identifying, winning and retaining new Freetrade customer accounts
• Developing existing customers to increase sales and margin
• Taking accountability for regional sales, margin and performance targets
• Developing and implementing sales plans aligned with wider business objectives
• Managing sales budgets, forecasts, KPIs and performance
• Building and maintaining strong relationships with key customers
• Leading, coaching and mentoring the team to improve individual and overall performance
• Recruiting, training and developing team members
• Managing performance through KPIs, development plans, regular one-to-ones and field-based coaching
• Spending time in the field supporting the team with customer development and new business opportunities
• Leading regular team meetings and communicating commercial priorities
• Working closely with operational and commercial teams to ensure new business can be delivered effectively
• Driving sales campaigns and ensuring the team remains focused on agreed commercial priorities
• Monitoring customer retention and identifying opportunities for further growth
• Managing action plans and budgets, including effective cost management
• Maintaining accurate CRM, pipeline and sales information
• Analysing sales performance, trends, margins and opportunities
• Presenting performance, pipeline and action plans to senior management
• Driving continuous improvement across sales performance, customer experience and team engagement

• Previous sales experience within food, food service or FMCG is essential
• Strong Freetrade sales experience
• Proven track record of winning and retaining profitable new business
• Experience achieving and exceeding regional sales and margin targets
• Strong account development and customer retention experience
• Previous experience leading and developing a field-based sales team
• Strong people management, coaching and mentoring skills
• Experience managing budgets, forecasts and commercial performance
• Excellent negotiation and influencing skills
• Strong relationship-building and stakeholder management ability
• Commercially aware with a clear understanding of sales, margin and profitability
• Strong understanding of customer needs within a fast-paced food/FMCG environment
• Customer-focused and results-driven
• Strong planning and organisational skills
• Confident analysing sales performance and turning information into clear actions
• Good CRM, reporting and IT skills
• Full UK driving licence
• Candidates must be able to demonstrate relevant food/FMCG sector experience alongside a successful background in new business development and sales leadership.

• Competitive salary
• Car allowance
• Management bonus scheme
• Generous holiday entitlement
• Company pension
• Healthcare and wellbeing benefits
• Life assurance
• Employee discounts and rewards
• Additional employee benefits