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Job Description & How to Apply Below
Employment:
Full-Time | Onsite
Location:
Chennai
Role Objective
The Senior AI Digital Marketing & SEO Specialist will own end-to-end digital marketing performance, with a primary focus on advanced SEO, AI-assisted search visibility, content authority, and lead generation.
This is a results-driven role, where success is measured through organic rankings, AI search presence, qualified leads, conversions, and ROI.
Key Responsibilities
SEO & AI Search Visibility
- Own and execute complete SEO strategy (Technical, On-page, Off-page, Content)
- Drive first-page rankings for high-intent keywords
- Improve organic traffic, topical authority, and AI-led discoverability
- Implement SEO structuring and AI SEO tagging for enhanced visibility
- Monitor and resolve technical SEO issues and site performance
Content & PR (Human-Written Only)
- Independently write SEO content, PR content, and brand authority articles
- Ensure all content is original, human-written, and brand-aligned
- Use AI tools only for research and structuring, not content generation
Lead Generation & Performance
- Drive qualified leads through organic and paid channels
- Build and optimise digital funnels (traffic → enquiry → conversion)
- Support SEM / Google Ads as an add-on skill when required
Analytics & Reporting
- Track performance using GA4, GSC, GTM, Ahrefs / SEMrush
- Report on rankings, traffic, leads, CPL, conversions, and ROI
- Provide clear insights and optimisation recommendations
Experience & Skills
- 5–8+ years hands-on experience in SEO and digital marketing
- Proven record of ranking competitive keywords and generating leads
- Strong expertise in Technical SEO, content strategy, and analytics
- Excellent human content & PR writing skills
- Experience with Google Ads is an advantage
- Strong ownership, analytical, and execution mindset
AI Usage Policy (Mandatory)
- AI tools (ChatGPT, Perplexity, Claude, etc.) may be used only for research and insights
- No AI-generated content permitted for publishing
- All content must be written and refined by the individual
Key KPIs
- Organic keyword ranking improvement
- Growth in organic & AI search visibility
- Qualified leads generated
- Cost per lead (CPL)
- Conversion rate and ROI
Work Mode
Onsite – Chennai Office
Full-time role with complete ownership of digital marketing performance
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Position Requirements
10+ Years
work experience
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