Email Marketing Manager

Job Summary:

Chargebee is seeking a highly analytical, AI-forward Growth Marketing Manager to architect and scale a global email marketing ecosystem that functions as an automated, intelligence-driven revenue engine. This role requires deep fluency in marketing automation platforms, applied AI, behavioral data, experimentation frameworks, and full-funnel growth strategy. You will design, implement, and optimize programmatic email workflows that deliver hyper-personalized, contextually relevant experiences at enterprise scale.
Reporting to the Manager, Growth Marketing, you will transform Chargebee’s email infrastructure into a predictive, continuously learning system that accelerates lead progression, increases customer lifetime value, and materially impacts pipeline creation.

Roles and Responsibilities:

Architect and Own Chargebee’s Global Email Infrastructure
Lead end-to-end strategy, technical configuration, and execution of global nurture programs, lifecycle tracks, newsletters, and reactivation cadences in both Marketo and AI-driven frameworks. Build scalable, modular program architectures that power always-on engagement, retention, and expansion using advanced automation and segmentation logic.
2. Implement AI-Driven Personalization and Optimization Engines
Use AI tools and behavioral tooling and predictive models to craft personalized, context-aware email experiences. Create dynamically assembled email content, determine next-best actions, and automate experimentation across all email programs - including SDR and BDR like cadences using behavioral, intent, and firmographic signals. Continuously optimize subject lines, send times, and content blocks using predictive analytics, machine learning and generative AI.
3. Engineer Pipeline Growth Campaigns
Design and execute campaigns tied directly to pipeline, revenue, and customer lifecycle goals. Track performance by segment, region, and stage, ensuring every program ladders up to growth targets. Build feedback loops that integrate downstream conversion data back into campaign optimization logic.
4. Collaborate Across GTM Teams
Partner with Digital, Product Marketing, Rev Ops, Content, and ABM teams to orchestrate multi-channel plays with aligned messaging, accurate lead routing, follow-ups across channels and teams, and real-time reporting.
5. Champion AI Innovation and Automation
Be a key advocate for AI adoption within marketing. Test new tools and techniques that improve scale, efficiency, and creative quality — from dynamic personalization to automated optimization loops.
6. Measure, Learn, and Evolve
Own analytics for email marketing programs. Define KPIs, build dashboards, run A/B and multivariate tests, and share insights that fuel smarter strategy and higher conversion.
7. Maintain Governance and Deliverability  Ensure compliance with global email regulations (GDPR, CAN-SPAM, etc.) and best practices in list hygiene, segmentation, and deliverability optimization.

Must Haves:

7+ years of experience  leading or managing advanced email and lifecycle marketing programs in SaaS or B2B tech.
Hands-on experience with Marketo
Experience building in AI - comfort with tech stacks, operating norms, and ability to engineer
Highly self-directed, with a proven ability to turn ideas into action and maintain momentum without waiting for detailed instructions.
Proven ability to tie email programs directly to revenue and pipeline.
Demonstrated experience using  AI and/or predictive analytics  to improve campaign performance and personalization.
Strong analytical mindset, with the ability to turn insights into strategic action.
Excellent collaboration and communication skills across cross-functional and global teams.

Nice to haves:

Knowledge of SaaS or Fintech industry dynamics.
Familiarity with Chargebee’s ecosystem or similar B2B SaaS growth environments.