Digital Marketing Lead – Brand Building & Performance Marketing

Digital Marketing Lead – Brand Building & Performance Marketing

Location:

KK Nagar, Chennai
Company:  Seraphic Global Private Limited

About the Company
Seraphic Global Private Limited is a professional engineering and infrastructure consultancy backed by  25+ years of experience (established in 1999).

The organization has worked on a wide range of infrastructure and engineering projects including:
Lakefront and waterfront developments
Water supply systems
Sewerage systems (UGSS)
Stormwater drainage networks
STP / ETP / WTP projects
Government infrastructure consultancy and design

We are currently launching a  new digital-first initiative in the construction and infrastructure sector , aimed at bringing  greater transparency, monitoring, and engineering accountability to residential projects .

Role:
Digital Marketing Lead

We are looking for a  Digital Marketing Lead  who can drive  both brand building and lead generation  for a new initiative in the construction and infrastructure sector.
This role requires managing the  complete digital growth cycle , including strategy, content creation, video production coordination, performance marketing, and conversion optimization.
The ideal candidate should be capable of balancing  long-term brand building with performance-driven marketing outcomes .

Key Responsibilities
Brand Building & Digital Presence

• Develop and execute brand positioning strategies

• Build strong digital presence across social media platforms

• Create authority-driven content that builds trust and credibility

• Develop storytelling and educational content around the brand
Video Content & Social Media Strategy

• Conceptualize video content ideas and scripts

• Coordinate video shoots and production

• Guide editing and final content output
Platforms include:
Instagram
You Tube
Linked In
Performance Marketing & Lead Generation
Plan and execute paid campaigns across:
Google Ads / Google Ad Words
Instagram Ads
Linked In Ads
You Tube Ads
Focus on  high-quality lead generation and campaign optimization .
Sales Funnel & Conversion Optimization

• Build digital lead funnels and landing pages

• Improve lead quality and conversion rates

• Work closely with internal teams to convert leads into clients
Analytics & Campaign Optimization

• Track campaign performance and marketing KPIs

• Optimize ad spend and campaign ROI

• Continuously improve campaign performance through data analysis
Skills Required

• Strong understanding of  digital marketing strategy

• Hands-on experience with  Google Ads / Ad Words

• Experience with  Instagram, Linked In and You Tube marketing

• Experience in  performance marketing and lead generation

• Ability to manage  video-first digital content strategies

• Understanding of  brand building through digital platforms
Experience

• 3–6 years experience in digital marketing

• Experience in  lead generation campaigns  preferred

• Experience in  real estate, infrastructure, consulting or B2B sectors  is an advantage
Ideal Candidate
We are looking for someone who:

• Thinks like a  brand builder , not just a social media manager

• Understands  both performance marketing and brand strategy

• Is comfortable managing  end-to-end digital campaigns

• Enjoys building something  from scratch and scaling it
Why Join Us

This role offers the opportunity to work on a  new digital initiative in the engineering and construction sector , where you will play a key role in shaping the brand, growth strategy, and digital presence from the early stage.

Work Location
Seraphic Global Private Limited
No. 1974, 1st Street, 1st Sector,
KK Nagar, Chennai – 600078

How to Apply

Interested  male and female candidates  may share their resume via:
Email:  
Whats App: