Social Media Manager

Job Title:

Social Media Manager

Experience:

3–6 Years

Location:

Chennai (Work from Office / Hybrid)

Employment Type:

Full-time

About  Vish Gyana Technology Solutions Pvt Ltd
Vish Gyana Technology Solutions Pvt Ltd is a technology-driven organization delivering innovative solutions across IT services, digital transformation, and emerging technologies. We focus on building scalable, people-centric, and future-ready solutions for global clients while fostering a strong internal culture and brand presence.

Role Overview
We are looking for a  strategic, creative, and execution-focused Social Media Manager  who will  own Vish Gyana's social media presence end-to-end . This role goes beyond posting content — you will  build strategy, drive brand voice, and lead a growing social media team .
You will work closely with leadership, marketing, HR, and design teams to strengthen  brand visibility, employer branding, thought leadership, and business growth  across platforms.

Key Responsibilities

Strategy & Execution
Develop and execute  comprehensive social media strategies  aligned with business, branding, and employer branding goals
Manage platforms including  Linked In, Instagram, Twitter, You Tube  (as applicable)
Plan and maintain  monthly and weekly content calendars
Drive content for  brand awareness, hiring campaigns, culture initiatives, leadership branding, and service promotion

Content & Creative Direction
Oversee creation of high-quality content: posts, carousels, reels, videos, campaigns, and announcements
Write compelling captions, copy, and storytelling content tailored for  IT, B2B, and tech audiences
Collaborate with designers, video editors, and content writers to ensure brand consistency
Stay updated on social media trends, formats, and platform algorithm changes

Team Leadership & Building
Build, lead, and mentor a social media team  (executives, interns, freelancers as required)
Allocate work, review content quality, and guide team performance
Set clear workflows, content standards, and performance expectations
Train junior team members on brand tone, tools, and best practices

Analytics & Optimization
Track and analyze performance metrics: reach, engagement, impressions, follower growth, and conversions
Prepare  weekly/monthly performance reports  with insights and recommendations
Optimize strategies based on data, trends, and audience behavior

Collaboration & Stakeholder Management
Work closely with leadership, HR, marketing, and business teams
Support employer branding, internal communications, and company events
Manage external agencies or partners if required

Required

Skills & Qualifications
3–6 years of hands-on experience in  Social Media Management  (IT / SaaS / Tech preferred)
Strong expertise in  Linked In strategy  and B2B social media
Excellent written communication and storytelling skills

Experience with social media tools and analytics platforms
Ability to handle multiple priorities and campaigns independently
Strong leadership mindset with experience guiding or mentoring team members

Good to Have (Bonus Skills)
Experience in  IT services, SaaS, or startup environments
Knowledge of video content strategy (short-form & long-form)
Exposure to employer branding and recruitment marketing
Experience running or supporting paid social campaigns

What We Offer
Opportunity to  own and scale the brand's social media presence
Leadership responsibility with  team-building authority
Direct exposure to leadership and strategic decision-making
Growth-oriented, people-first work culture
Room to experiment, innovate, and build long-term impact