Digital Marketing Specialist

Job Role Document
Digital Marketing Specialist
Digital Marketing | Entry to Early Career | 1–2 Years' Experience

Position Summary
The Digital Marketing Specialist is responsible for the day-to-day management of the company's social media presence and the operational execution of paid advertising campaigns. This role is suited to an early-career professional who is hands-on, detail-oriented, and eager to build expertise across both organic social and paid media functions. The Specialist will work under the guidance of a senior team member and will play an active role in maintaining brand consistency, community engagement, and the smooth running of Meta Ads Manager and Google Ads Manager operations.

Key Responsibility Areas (KRAs)
1. Social Media Platform Management
Content Posting & Scheduling
Plan and publish organic content across social media platforms (Instagram, Facebook, Linked In, and others as applicable) in line with the content calendar
Ensure all posts are accurately formatted, correctly tagged, and published on schedule
Coordinate with the creative and content teams to receive assets and copy in a timely manner
Maintain brand consistency in tone, visual identity, and messaging across all platforms

Community Management – Comments & DMs
Monitor and respond to comments and direct messages across platforms in a timely and brand-appropriate manner
Escalate queries, complaints, or sensitive interactions to the relevant team member when required
Maintain a consistent and engaging brand voice in all community interactions
Track and log common queries, feedback themes, and audience sentiment to inform content and strategy

Social Listening
Monitor brand mentions, hashtags, and relevant conversations across social platforms
Track competitor activity and flag notable trends, campaigns, or community discussions to the team
Compile periodic social listening summaries highlighting key audience signals and emerging topics
Use listening insights to surface content or engagement opportunities to the wider team

Monthly Performance Reporting
Own and generate all monthly performance reports covering both organic social and paid media, in accordance with the standard reporting template
Compile data from relevant platforms and ensure reports are accurate, complete, and submitted within agreed timelines
Coordinate with relevant team members to gather any supplementary data or context required to complete the reports

2. Paid Media – Meta Ads Manager Operations
Campaign Setup & Execution Support
Assist in the setup and launch of paid advertising campaigns within Meta Ads Manager (Facebook & Instagram)
Assist in the setup and launch of paid advertising campaigns within Google Ads Manager (PMax, Shopping, Search, You Tube)
Create and configure campaigns, ad sets, and ads in accordance with briefs and guidelines provided by the senior team
Upload creatives, apply correct targeting parameters, set budgets and schedules as directed
Ensure accurate implementation of tracking elements including tag manager, conversions, pixel events and UTM parameters, coordinating with the relevant team where needed

Ads Manager Operations & Quality Checks
Perform pre-launch quality checks to ensure all campaign elements are correctly set up before going live
Monitor active campaigns for delivery issues, disapprovals, or errors and flag these promptly
Manage basic day-to-day administrative tasks within Ads Manager including budget pacing checks, ad status monitoring, and asset organisation
Maintain organised naming conventions and folder structures across campaigns and ad accounts

Reporting Support
Pull performance data from Meta Ads Manager and compile into standardised reporting templates
Assist in preparing weekly and monthly performance reports under the guidance of a senior team member
Flag any significant changes in delivery, spend, or performance metrics to the team for review

3. Cross-Functional Coordination
Coordinate with the creative team to ensure social content assets and ad creatives are received on time and meet platform specifications
Work with internal stakeholders to align on content calendars, campaign timelines, and approval workflows
Maintain…