Performance marketing analyst

Role
-Performance marketing analyst
Exp- 3 to 5 Years
Location
-Chennai

Responsibilities:
Paid Media Execution
Own campaign architecture across Google Search, Display, Performance Max, You Tube pre-roll, Meta (Feed, Reels, Lead Ads), and Linked In (Sponsored Content, Message Ads, Lead Gen Forms)
Build campaigns from the ground up: keyword research, match type strategy, audience layering, bid logic, and budget pacing
Run separate strategies for different verticals; a fintech software buyer and an eLearning buyer behave differently online and campaigns need to reflect that
Manage retargeting sequences across the funnel with distinct messaging for cold audiences, warm audiences, and high-intent visitors
Budget and Bid Management
Manage monthly budgets across platforms, allocated by vertical and campaign objective
Make active pacing decisions: shift budget toward what is working, pull back on what is not, and course-correct within the week
Maintain CPL and cost-per-qualified-lead targets by channel; when targets are breached, identify the cause and respond
Copy and Creative Briefing
Write ad copy : headlines, descriptions, and CTAs, tailored to specific buyer roles
Brief designers with precision: the format, the hook, the focal point, what the creative needs to stop the scroll, and what the CTA needs to drive
Test creative variables systematically with a documented hypothesis before each test
Conversion and Landing Page Thinking
Review landing pages with a conversion lens, flag drop-off points, and brief improvements to content and design
Work with the web team to ensure UTM structures are clean, forms are tracking correctly, and paid clicks are attributed accurately
Set up offline & Enhanced Conversions
Diagnose whether a performance problem is a traffic issue or a conversion issue before recommending a fix
Analytics and Attribution
Own GA4, GTM , Linked In Insight Tag, Meta Pixel, and CRM reporting; ensure tracking is intact and data is trustworthy
Build and maintain a weekly performance dashboard covering spend, CPL, quality lead volume, and conversion to pipeline
Connect campaign data to CRM outcomes to understand which campaigns produce leads that move through the sales funnel
Cross-functional Work
Sync regularly with sales to get lead quality feedback; if campaigns are generating leads that sales is rejecting, treat it as a targeting problem and own the fix
Support ABM-style campaigns targeting specific accounts and sectors: coordinate audience lists, personalise messaging, and track account-level engagement,Work with the content team to align paid distribution with content releases, product announcements, and demand cycles