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Job Description & How to Apply Below
Required:
2-3 Years
Department:
Digital Marketing
Employment Type:
Full-Time
Location:
Chennai (Alwarpet)
Novac Technology Solutions is looking for a results-driven SEO Associate with 2+ years of hands-on experience in Search Engine Optimization, preferably with B2B experience, to improve organic visibility, website rankings, and website performance. The ideal candidate should have strong knowledge of on-page, off-page, technical SEO, keyword research, and SEO tools, along with a good understanding of evolving search trends including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
.
Key Responsibiliti es
Conduct regular website SEO audits to identify, analyze, and resolve technical and on-page SEO issues.
Monitor indexing, crawlability, Core Web Vitals, and overall website health.
Handle XML sitemap and robots.txt implementation and maintenance.
Perform on-page optimization including meta titles, meta descriptions, heading tags, URLs, canonical tags, internal linking, and other SEO elements.
Ensure proper implementation of schema markup.
Monitor backlink profiles, domain authority, and overall off-page SEO performance.
Support high-quality backlink-building and outreach activities.
Identify opportunities for guest posting, directory submissions, and businesslistings.
Track website performance using Google Analytics (GA4) and Google Search Console (GSC).
Prepare regular SEO performance reports with actionable insights and recommendations.
Monitor keyword rankings, organic traffic, conversions, impressions, CTR, and engagement metrics.
Strong in-depth knowledge of keyword research and analysis using various SEO tools.
Knowledge of using SEO and analytics tools such as Google Tag Manager (GTM), SEMrush / Ahrefs, Screaming Frog SEO Spider, and Microsoft Clarity.
Contribute content topic ideas and SEO strategies to support organic growth across SEO, AEO, and GEO initiatives.
Coordinate with content and design teams to receive content and creative deliverables on time.
Coordinate with developers to resolve SEO-related technical issues and implementation requirements.
Ensure SEO recommendations are properly implemented during new page creation and website updates.
Stay updated with Google algorithm updates & SEO trends.
Exposure to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) is an added advantage.
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