Specialist, IT​/Tech, Digital Marketing

8+ years of experience in social media, content, or digital marketing roles
Proven experience managing and executing campaigns across both B2C and B2B platforms
Strong writing and editorial skills, with the ability to simplify and communicate complex or technical product narratives
Experience working with global stakeholders or within distributed/matrixed teams
Demonstrated ability to translate strategic direction into effective content and campaign execution
Proficiency in social media analytics and publishing tools, with a data-driven approach to optimization
Experience in product-driven or high-consideration categories (e.g., home solutions, HVAC, engineering-led products, or similar) is a plus
Comfort operating in structured, process-driven environments with multiple stakeholders and approval layers
Ability to operate effectively in a global environment, with flexibility in working hours to support global stakeholders

Core Capabilities

Strong social media execution with strategic think ing Advanced content writing and storytelling
Data analysis and performance optimization
Campaign coordination and delivery excellence
Brand communication and voice consistency
Stakeholder collaboration and influence
Influencer coordination and campaign support