Digital Marketing Manager

Company Description SOUNDARAPANDIAN BONE AND JOINT HOSPITAL & RESEARCH INSTITUTE PVT LTD (Inst. Code - 571) in Chennai is a specialized institution focused on orthopedics and joint care, with an integrated research and education component. Located in Anna Nagar, Chennai, Tamil Nadu, the institute combines clinical services with higher education and training in healthcare. The organization is committed to advancing knowledge in bone and joint health while delivering quality patient care.

Team members work in a learning-oriented environment that values clinical excellence, research, and innovation. The institute offers opportunities to contribute to both patient outcomes and educational initiatives.

Role Description This is a full-time, on-site Digital Marketing Manager role based in Chennai. The Digital Marketing Manager will plan, execute, and optimize digital campaigns to promote the hospital’s services, educational programs, and research initiatives. Responsibilities include managing social media channels, coordinating content calendars, and ensuring consistent branding across platforms. The role involves running lead generation campaigns, monitoring web analytics, and preparing performance reports to guide data-driven decision-making.

The Digital Marketing Manager will collaborate with clinical, academic, and administrative teams to create targeted online campaigns, manage the hospital’s website updates, and support online reputation management.
Qualifications

- Candidates should possess strong Digital Marketing and Marketing skills, with experience developing and executing integrated online campaigns.
- Candidates should possess Social Media Marketing skills, including managing multiple platforms, content scheduling, community engagement, and brand storytelling.
- Candidates should possess Web Analytics skills, including the ability to track, interpret, and optimize campaign performance using tools such as Google Analytics or similar platforms.
- Candidates should possess Lead Generation skills, including creating and optimizing campaigns to drive inquiries, appointments, and program enrollments.
- Relevant qualifications such as a bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field are preferred.
- Ability to work cross-functionally with clinical and administrative teams, with strong communication, project management, and organizational skills.
- Experience in healthcare, hospitals, or education-based marketing is an advantage, along with familiarity with SEO, SEM, email marketing, and basic design tools.