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Job Description & How to Apply Below
Director of Marketing :
We are seeking a highly strategic, results-driven Director of Marketing with a proven track record of scaling B2B brands across the US market. In this role, you will own the end-to-end marketing strategy and execution, leading a high-performing team to accelerate pipeline growth, enhance brand equity, and drive revenue.
The ideal candidate brings an intersection of experiences across Digital Agencies, Technology Services, and SaaS ecosystems , knowing exactly how to build high-converting Account-Based Marketing (ABM) engines and complex demand generation funnels.
Key Responsibilities
Strategic Leadership & Team Management
Go-To-Market (GTM) Strategy:
Design, execute, and optimize multi-channel GTM strategies tailored for the US geography to drive high-value client acquisition.
Team Leadership:
Directly manage, mentor, and scale the internal marketing team and external agency partners, fostering a culture of high performance and data-driven experimentation.
Budget & ROI Ownership:
Manage the annual marketing budget, ensuring optimal resource allocation across paid, organic, and account-based channels with strict tracking of CAC (Customer Acquisition Cost) and LTV (Lifetime Value).
Demand Generation & Performance Marketing
Account-Based Marketing (ABM):
Build and scale 1:1 and 1:few ABM programs targeting Enterprise and Mid-Market accounts, partnering closely with the Sales/BD teams.
Inbound & Paid Engines:
Oversee comprehensive SEO and PPC (Pay-Per-Click) roadmaps to steadily lower customer acquisition costs while driving organic visibility.
Linked In Marketing:
Supercharge executive thought leadership, organic content distribution, and highly segmented Linked In Paid Ads targeting decision-makers (C-suite, VPs, Directors).
Content, Outreach & Event Marketing
Webinar & Event Marketing:
Conceptualize and host high-impact webinars, panel discussions, and virtual events that establish thought leadership and act as bottom-of-funnel conversion tools.
Email Outreach & Nurturing:
Architect cold outreach and warm automated email nurturing campaigns that guide prospects seamlessly through the buyer's journey.
Marketing Automation:
Optimize our Mar Tech stack (Hub Spot, Marketo, Salesforce, or similar) to map user journeys, trigger behavioral workflows, and provide multi-touch attribution reporting.
Candidate Profile (Required Qualifications)
Experience:
10+ years of core B2B Digital Marketing experience, with a minimum of 5+ years in a team leadership or managerial role.
Industry Background:
Proven experience working inside a Digital Agency, Technology Services Company, or SaaS Platform is mandatory.
Geography:
Proven track record of managing and scaling marketing campaigns specifically for the US Market, with a deep understanding of US buyer personas and cultural nuances.
Core Toolkit:
Expertise across Linked In Ads, ABM platforms (e.g., Demandbase, 6sense), Email/Outreach tools, Google Suite (PPC/Analytics), and marketing automation architectures.
Analytical Mindset:
Highly data-reliant. Ability to translate raw performance data into clear growth insights for executive leadership.
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