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Job Description & How to Apply Below
The Key Account Manager – Regional Retail will drive revenue growth, account expansion, and retail excellence across large-format and regional retail chains in the Hyderabad and Chennai markets.
The role involves end-to-end ownership of account management, commercial negotiations, sales performance, and in-store execution to deliver business objectives.
Key Responsibilities
A. Sales & Revenue Management
Achieve monthly, quarterly, and annual primary & secondary sales targets
Drive SKU-wise growth and category expansion
Execute Joint Business Plans (JBP) with key accounts
Forecast demand and manage replenishment cycles
B. Key Account Management
Manage and grow business across regional and large-format retail partners
Build strong relationships with category managers and regional buyers
Lead commercial negotiations (margins, schemes, display rentals, promotions)
Ensure new product listings and timely rollouts
Track sell-out, inventory, and stock health
C. Retail Execution & Visibility
Ensure adherence to VM guidelines and brand standards
Drive in-store visibility (end-caps, display units, branding)
Monitor promoter productivity and deployment
Conduct regular store audits and market visits
D. Trade Marketing & Promotions
Plan and execute seasonal campaigns and retail activations
Evaluate ROI on trade spends and investments
Coordinate with marketing for POSM and campaign execution
E. Reporting & Compliance
Publish weekly/monthly MIS reports
Own sales forecasting and pipeline planning
Track competitor activity and pricing intelligence
Ensure compliance with company policies and processes
Candidate Qualifications & Profile
Education
Bachelor's degree in Business, Marketing, or related field
MBA preferred (not mandatory)
Experience
4–8 years of experience in modern trade / key account management / retail sales
Prior experience handling regional retail chains or large-format stores in South markets (Hyderabad/Chennai preferred)
Experience in consumer electronics, FMCG, or lifestyle brands is highly preferred
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