Supervisor, SEM

Description

Position at CMI Media Group

The Opportunity

Step into a role where your expertise shapes the future of health media. As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies-spanning SEM, Programmatic, You Tube, and Contextual-to elevate brand performance and directly influence patient outcomes. This is your opportunity to lead a talented team, drive innovation, and turn sophisticated data into meaningful, measurable results.

What You'll Do

* Own strategy and performance for SEM, Programmatic, You Tube, Contextual and emerging channels; set KPIs aligned to brand goals

* Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions

* Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets

* Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and qualified conversions

* Partner with analytics and media teams to design measurement plans and dashboards

* Collaborate with partner agencies to align on strategy, activation, and optimization roadmaps

* Mentor and upskill the team on best practices across SEM, Programmatic, Contextual and You Tube; support onboarding

* When needed, execute keyword research, write ad copy, and fine-tune campaigns hands-on

* Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI

* Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel performance

* Evolve processes, capabilities, and deliverables across SEM & Emerging Media

What You'll Bring

* 4+ years leading Paid Search or Programmatic campaigns; deep platform fluency (Google Ads, Bing, SA360; DSPs such as The Trade Desk)

* Proven leadership: mentoring, workflow management, quality control, and stakeholder management

* Strong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v-lookups)

* Expert communication and presentation skills; concise storytelling for technical and non-technical audiences

* Experience defining KPIs, building measurement plans, and making data-driven decisions

* Contextual, video/You Tube, and programmatic experience; organic SEO knowledge is a plus

* Healthcare/pharma experience or strong aptitude for regulated markets and privacy-first practices

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.