General Manager, US Private Label; Beverages

Lassonde Pappas & Co. is a U.S. leader in beverage manufacturing dedicated to our team members, customers, and consumer satisfaction.

Benefits:
We value each of our employees’ total wellbeing and provide a robust benefits program that includes medical, dental, vision coverage, 401‑K, life & disability insurance, PTO, tuition reimbursement, health fairs, gym membership discounts, and more.

Pay Range: $285,000–$325,000 plus annual bonus, depending on experience and geographic location.

The General Manager, U.S. Private Label is accountable for profitable, scalable growth of the U.S. Private Label Business Unit. This leader owns the end‑to‑end private label commercial engine—from pipeline and RFP pursuits through commercialization and launch stabilization—while ensuring opportunities align with network capacity, operational fit, and integrated division economics. The role carries full P&L responsibility for the Private Label unit and partners within President‑led governance to manage cross‑unit trade‑offs.

• Strategy & Growth:
  Set and execute the annual and multi‑year strategy, build and manage a prioritized pursuit roadmap aligned to plant capabilities, capacity, and profitability guardrails.
• P&L Ownership / Financial Performance:
  Own Private Label P&L outcomes, including revenue, margin, cost‑to‑serve, and work cross‑functionally to deliver the annual operating plan and multi‑year growth plan.
• Commercial Leadership:
  Lead and develop the private label commercial team across account leadership, RFP/bid management, and commercialization execution. Drive negotiation excellence and customer retention.
• Deal Qualification & Governance:
  Establish rigorous bid qualification criteria, elevate opportunities requiring cross‑unit trade‑offs through the President‑led decision forum.
• Commercialization & Launch Execution:
  Own award‑to‑shelf execution, run stage‑gated governance, and ensure post‑launch stabilization.
• Demand & Service Performance:
  Own demand signal integrity, partner with Demand Planning/S&OP to reduce volatility, manage customer scorecards, and maintain service quality.
• Integrated Economics & Complexity Management:
  Manage mix quality, SKU/pack complexity, and service‑term discipline; surface trade‑offs early and propose solutions.
• Quality & Compliance & Cross‑Functional Execution:
  Ensure programs meet quality and compliance requirements and remove cross‑functional blockers with urgency.
• Executive Communication:
  Provide clear, decision‑oriented updates to the Division President (and as needed CEO/Board) on performance, risks, and major wins/losses.

• 12–15+ years in CPG/beverage commercial leadership, including private label or contract manufacturing environments.
• Proven experience leading RFP/bid cycles, customer negotiations, and large customer relationships.
• Strong cross‑functional leadership with Supply Chain, Quality/Regulatory, R&D, and Finance.
• Demonstrated ability to operate in a matrix and deliver results with shared assets and governance constraints.
• Strong analytical capability: economics, cost‑to‑serve, and operational feasibility thinking.
• Excellent negotiation, communication, and relationship‑building skills.
• Bachelor's Degree required.

• Beverage/juice category experience (aseptic/ambient and/or chilled).
• Experience managing broker networks and retail execution via third parties.
• Experience with commercialization processes, stage‑gate governance, and award‑to‑shelf acceleration.
• CRM/TPM adoption leadership experience.
• Strategic thinking with strong executional discipline.
• Data‑driven decision making.
• Collaborative leadership across functions.