Marketing Director; Specialty Food Division, N

Marketing Director (Specialty Food Division, N.A.)

Lassonde Pappas & Co. is a US Leader in beverage manufacturing dedicated to our team members, customers and consumers satisfaction. We remain committed to our small-town roots and rural values. Hardworking and caring are qualities that make our teams special. Since 1942, we’ve been producing delicious products for our customers across the country!

We value each of our employees’ total wellbeing. To support employees in all stages of their wellness journey, we have a robust benefits program including medical, dental, and vision coverage options, growth and development potential, along with 401-K, Life & Disability Insurance, PTO, Tuition Reimbursement, Health Fairs, Gym Membership Discounts, and so much more!

Pay Range for this position is: $150,000-$227,000 plus annual bonus, depending on experience.

The Marketing Director reports to the Chief Marketing Officer, N.A. Specialty Foods and is based out of Cherry Hill, New Jersey location. This is a hybrid position. This individual will be responsible for brand strategy, marketing and annual business planning, brand management, and new product development.

• Brand Strategy
• Devise consumer-led brand strategies in consideration of total NA portfolio/company objectives and strategies
• Build and articulate strong brand foundations with differentiated positioning grounded in core brand equities and consumer insights
• Seek growth opportunities (and inform strategies) by identifying and understanding evolving consumer needs, segmentation, and marketplace trends
• Marketing & Annual Business Planning
• Set well-defined marketing and business objectives that deliver on brand strategy and support company goals
• Support the development of marketing talent and tools, fostering a culture of innovation and continuous learning
• Act as a key leader and active contributor within the newly formed Marketing Leadership Council, driving strategic alignment and leading the execution of marketing initiatives
• Develop breakthrough Integrated Marketing Communication ideas and plans that resonate with consumers to drive desired results
• Manage the entire marketing mix with emphasis on digital/social activation, as well as more traditional but targeted tactics including in-store shopper marketing
• Leverage and manage external agencies in development and activation of plans/programs, bring out the best in their capabilities to deliver high standards, continually identify prospective agencies/new capabilities in the market
• Brand Management / Business Acumen
• Take a holistic view to brand/business by thoughtfully integrating product/packaging, pricing/profitability, competitive/customer/category dynamics into planning and day-to-day management
• Manage and track budgets responsibly and on target, investing marketing dollars with a focus on optimizing ROI
• Utilize strong analytic skills to leverage data across multiple sources to become an expert in the category(s), bring rigor in translating data into insights and action
• Forge partnership with sales, category management, and consumer insights and serve as key point of contact and support including: rapidly evaluate/deliver on ad-hoc customer requests, collaborate on selling presentation for category reviews, contend with competitive threats, etc.
• New Product Development / Project Management
• Lead new product development initiatives
• Serve as champion for new product ideas, including delivering on near-in extensions as well as new opportunities to expand the portfolio
• Bring creative ideas to the forefront and drive/participate in concept to commercialization process with cross-functional team
• Identify and lead relevant consumer research plans, in collaboration with consumer insights for optimizing/validating ideas spanning from new products to enhancements of current brand portfolio
• People management and development
• Manage and develop direct report(s)
• Act as a leader within the marketing group, serving as role model and mentor to other team members
• Performs other related duties as required and assigned.

• Manage 1-3 employees
• Maintains staff by recruiting,…