Senior Commercial Manager

Job Title:

Senior Commercial Manager

Location:

Thorpe Park

Contract:

12-month Fixed-Term Contract

The Senior Commercial Manager will oversee all aspects of secondary revenue generation. Working closely with the regional Commercial Excellence team you will deliver commercial strategies that drive secondary-spend commercial revenues. This role will manage the Commercial Specialists and Commercial Sales Managers, ensuring effective implementation of revenue initiatives in addition to world-class standards of retail operation on the Resort.

• You will take regional commercial delivery strategies and formulate these into locally delivered strategies.
• Key commercial revenue streams you will have responsibility for will be Fast Track, VIP experiences, retail outlets, F&B outlets, lockers, Events & Conferences and Schools.
• Your focus will be to optimise the income opportunities of all the above using local knowledge, but strategic commercial direction to meet and surpass revenue figures.
• You will report into the Planning and Business Support Director, and line manage Commercial Specialists and Commercial Sales Managers.
• Develop and implement strategies to maximise secondary revenue streams available, including Fast Track, lockers, VIP experiences, and additional in-attraction services such as retail outlets and kiosks.
• Collaborate with the Regional Commercial Excellence Director (within the Global Commercial Function) to align local operations with broader regional and global commercial objectives.
• Act as the primary point of contact for commercial initiatives, fostering strong relationships with internal stakeholders and external partners.
• Oversee compliance of policies and procedures set forth within the Merlin Entertainments Group Health, Safety and Security Policy.

• Significant experience in revenue management, commercial strategy, and delivering value-added guest services, ideally within the leisure, attractions, hospitality, or retail sectors.
• A strong track record of optimising secondary revenue streams, such as Fast Track, VIP experiences, or ancillary services, and proven success in implementing data-driven strategies to achieve commercial targets.
• Experience in managing and developing diverse teams, such as commercial and sales specialists, is essential.
• Strong analytical skills, stakeholder engagement abilities, and a collaborative approach to aligning local operations with global commercial objectives.
• Excellent leadership and organisational skills.

• 33 days holiday (including bank holidays)
• ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
• Company Bonus
• Private pension scheme
• Private Medical Insurance
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more…

Pay Range:
Competitive

Mid-Senior level

Full-time

Sales and Business Development

Entertainment Providers