Head of Marketing

As the Head of D2C GTM, you will lead and shape the Direct-to-Consumer Go-To-Market strategy across key product portfolios. You will be accountable for strategy, product launches, sales performance, and cross‑functional alignment across multiple European markets, while driving innovation and ensuring exceptional customer experiences.

• Define and execute the long‑term strategic direction for European D2C GTM.
• Lead end‑to‑end product launch planning across all D2C channels and categories.
• Align senior stakeholders across regional teams, subsidiaries, and cross‑functional functions.
• Drive innovation, challenging traditional GTM approaches and introducing new solutions.
• Oversee post‑launch performance evaluation and implement continuous improvement initiatives.
• Provide strategic oversight of D2C sales performance, aligning commercial plans with launches and promotions.
• Ensure regional and local market relevance, adapting global strategies to consumer needs.
• Act as the central coordination point for D2C GTM activities, providing governance, reporting, and readiness updates.
• Lead full product lifecycle management, using data‑driven insights to anticipate risks and unlock opportunities.
• Manage, mentor, and develop the D2C GTM team, fostering a high‑performance and collaborative culture.

• Proven leadership experience in cross‑functional and multi‑market environments.
• Ability to develop and execute strategic GTM and commercial plans.
• Strong commercial awareness and capability to drive integrated marketing strategies.
• Experience in innovation, campaign management, or business transformation initiatives.
• Highly organised, with the ability to manage multiple complex projects simultaneously.
• Excellent stakeholder management skills, influencing senior and executive leaders.
• Analytical mindset with the ability to translate data into actionable insights.
• Exceptional communication skills, able to simplify complex concepts and strategies.
• Creative problem‑solving ability and willingness to challenge conventional approaches.
• Strong team leadership skills, fostering development, collaboration, and a positive culture.

• Generous holiday entitlement, plus additional birthday leave and bank holidays.
• Staff sales discount, Reward Plus shopping discount, and volunteering days.
• Government pension auto‑enrolment and pension contribution from 12 weeks.
• Subsidised staff restaurant, onsite parking, and free shuttle bus service (from Weybridge & Woking Station).

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