Head of PR

Position Summary

Why join our team?

The mission of the One Samsung Division is to deliver integrated solutions for customers – we bring the breadth of our technology offering together through our brand communications and partner engagement to deliver incremental revenue.

Within Corporate Marketing, we act as a cohort of discipline experts, driving forward One Samsung whilst supporting delivery of our product divisions’ objectives across PR, Brand, Social Media, CSR and Marketing Operational Excellence.

The Head of PR is a vital role, bringing together our external media relations, PR programmes and earned-first campaigns into a streamlined approach. This role will craft relevant stories that enhance our brand image whilst also driving the highest standard executions that deliver PR KPI growth. The Head of PR is accountable for creating the overall PR strategy for Samsung UK, which will bring together;

• Thought Leadership – develop a meaningful Thought Leadership programme that enhances the brand’s reputation within the UK. Focused on key technologies and human‑centric storytelling, you will collaborate with Global/European teams to identify themes, develop exec messaging that cuts through and identify key exec comms interviews.

• Launches – lead the PR output as part of an integrated marketing team that create 360° plans to drive demand and consideration for our product categories. We pride ourselves on our strong PR results locally, with many best practice examples selected by Global leaders. We continuously want to level‑up and find exciting new ways to activate these key commercial moments.

• Press Office – responsible for our UK Press Office proactive approach, identifying ways to keep Samsung “front‑of‑mind” all year round and continuously drive performance results and ROI for our monthly retainer investment. Triage inbound product or brand issues and move into Issues Management Process as appropriate.

• “In Life” PR Campaigns – craft campaigns with cultural relevance and huge earned potential. These campaigns should drive an emotional connection with customers and grow PR results on a consistent basis.

• Awards & Reviews – the PR team is responsible for delivering an extensive Awards & Reviews programme for all products. We wish to maintain a high volume of 5* / Best Product awards that can be used throughout our marketing activations. In your role, you will challenge the team to drive an efficient and effective approach.

• Global Events/Trade Shows – accountable for creating PR plans specific to the Trade Show messaging and product unveil plans, increase coverage volume, positive sentiment and Share of Voice during priority Launches, Consumer Electronics and Mobile Tech trade shows (E.g. Unpacked, Unboxed, CES, MWC, IFA).

• Go Digital – find new pathways to drive quality traffic to , and leverage AI tech stack to drive efficiencies and enhanced insights across all PR work streams (e.g. Insights, Data Analysis, Reporting, Content Generation).

• Provide clarity on strategy, team purpose & value and define the key areas of focus and direction.

• Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on‑the‑job learning opportunities.

• Role model inclusion for your team to build trust and psychological safety.

• Ensure communication with your team is a core focus area including cascade of information from LT’s and relevant business updates.

• Manage the on‑boarding, off‑boarding process and the entirety of the colleague lifecycle process for all team members.

• Manage all annual people management cycles such as goal setting, evaluation and salary reviews to a high quality and in a timely manner.

• To be accountable for ensuring your team are compliant with company processes and procedures; such as compliance, meeting mandatory business cyclical deadlines, and understanding the company values.

To be successful, you will possess the following skills and attributes:

• Extensive PR experience, either agency or in-house (+10 years, min. 5 years in Senior positions)

• Proven track record for delivering…