COPYWRITER

Job Description

COPYWRITER

An ideas‑first copywriter. That's what we're looking for. Conceptual. Big ideas. Student of the industry. Agency experience. Nothing less. If that's you, keep on reading!

We’re a boundary‑pushing marketing agency, striving for daring and different. We like to escape the mundane and never fall into being play‑it‑safers or creatures to commonplace. As a writer with us, you ideally have a bit of agency experience (~2+ years) so you don’t get lost here in the agency world, and a strong desire to challenge yourself. We’ll look to you to collaborate with clients and internal teams, generating ideas and bringing them to life through words (written and spoken), then presenting confidently and expressing your creative ideas to all.

You’re part of a team of creatives and strategists who create content and campaigns across channels and platforms, across clients large and small and everywhere in between. And, while writing is generally a heads‑down, solo experience, we’d look to you to come heads‑up to collab, inspire, explore, and express ideas, campaigns, content, ads, posts, articles, and everything the agency world has to offer.

As a resident creative wordsmith, you’ll be expected to follow directions at times and inspire new directions in others based on your unique storytelling and ideas. As in any form of writing, being detail‑oriented is a must (AP family over here!). Communicating effectively comes with the job, as does being empathetic. Being imaginatively rebellious is specific to a career here.

Key responsibilities will include, but are not limited to, the following:

In Collaboration With The Rebel Creative Team, You’ll Assist In Creating Valuable, Original, Relatable, Timely, Insightful, and Memorable Pieces Of Owned Content In The Following Formats (but Never Limited To)

• Campaign concepts and stunts, brand narratives and articulations, social media posts, strategic messaging playbooks and frameworks, emails, texts, radio/video/podcast scripts, direct response ads, advertising placements (e.g. display banners, text ads, social media ads, posters, etc.)
• Contribute content ideas based on target audience insights
• Actively contribute to content calendar development
• Mentor and teach others about your craft, helping them learn and grow
• Collaborate across all Rebel teams to deliver against effective content marketing strategies, delivering fresh content that meets the client’s business objectives and is on brief
• Editorial requirements include basic search engine optimization (SEO) understanding, content categorization and structure, content development, distribution, and measurement
• Social media community monitoring responses
• Creating content within editorial governance guidelines (either internal or client‑based) so that content is consistent with our brand and our clients’ brand voice, style, and tone
• Editorial calendar and organizational workflow management/utilization in relation to content creation
• Channel management of digital content hubs, including website, blogs, social media channels, direct message campaigns, and campaign concepts
• Understand the basic best practices of the main social media channels, which content and approaches work on each and why
• Ongoing content optimizations based on performance reporting, insight gathering, and other optimization recommendations. Contribute ideas to, create content for, and help plan for initiatives directly related to the marketing of Rebel as an agency across a variety of channels (e.g. blog, email, social media, internal communications, Rebel Leadership podcasts, Town Hall meetings)

• Strong writing and proofreading skills across multiple platforms including a solid understanding of grammar – but with support, oversight, and direction.
• Experience creating content for digital and social – whether writing comprehensive websites or ideas for on‑trend Tik Toks
• Experience with content entry in CMS platforms (e.g. Word Press) – and positive willingness to support others with entry
• Editorial mindset that seeks to understand what audiences consume and how to create it – a student of trends and pop culture
• Can think and write…