Junior Website Strategist and Trainer

About Us

IMPACT provides digital marketing services to help small to mid‑sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in‑house marketing operations that drive growth—eliminating reliance on outside agencies and positioning their companies as the most trusted brands in their markets.

A core part of this is training and empowering businesses to take full ownership of their websites—teaching them not just how to manage their site, but also how to implement the right strategies to attract and convert customers. By helping clients develop in‑house expertise in website strategy, optimization, and management, we ensure their digital presence fuels long‑term success.

As a Junior Website Strategist and Trainer at IMPACT, you’ll collaborate with a team to help businesses successfully implement the Endless Customers system. You’ll work closely with lead website strategists as they interact with business owners, marketing teams, and content creators to develop and implement high‑performing website strategies. Your primary focus will be supporting IMPACT’s lead website strategists to assist with clients and in‑house teams on conversion optimization, UX best practices, and SEO, ensuring their websites are designed to attract and convert customers.

• Support our lead strategists working with up to 20 clients on average across a variety of industries, leading coaching sessions to set sales and marketing priorities that align with their goals
• Assist in training clients on how to manage their own websites, ensuring they can confidently make updates and improvements without relying on outside agencies
• Support lead website strategists as they coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics‑driven decision‑making
• Assist with strategic website audits to assess UX, navigation, site performance, and content effectiveness
• Support clients in website platform management, focusing on Hub Spot and Word Press (other CMS experience is a plus)
• Implement AI‑driven website tools to improve personalization, automation, and customer experience
• Work in tandem with IMPACT’s internal web design and development team to create cohesive, results‑driven website strategies for clients

• 1–2 years of experience in digital marketing, website strategy, content strategy, UX, or related fields
• Basic understanding of how websites work (navigation, page structure, user flow, CTAs)
• Familiarity with website analytics tools (e.g., Google Analytics, GA4, Search Console)
• Experience working with a CMS (Word Press, Webflow, Hub Spot, etc.)
• Ability to analyze basic website performance metrics and identify trends
• Ability to collaborate with designers, developers, and content teams
• Strong written and verbal communication skills
• Strong Time and Project Management:
  Highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems, with Scrum experience as a plus
• Strong attention to detail and comfort managing multiple tasks
• Process‑Oriented Mindset:
  Willingness to follow established processes and playbooks with precision, while contributing to the development and refinement of processes
• Some experience with AI‑powered website tools for personalization, automation, or optimization
• Curiosity and willingness to learn new tools and methods

• Experience creating user journeys, wireframes, page outlines, or content briefs
• Understanding of SEO best practices (on‑page optimization, keyword research)
• Familiarity with UX/UI principles
• Comfortable running usability reviews or reviewing heatmaps (Hotjar, Full Story)
• Basic HTML/CSS knowledge a plus but not required
• Experience with A/B testing tools also a plus

This position offers a competitive salary range of $75,000 to $85,000, based on experience, with additional incentives on top of the base salary.

• Health, vision, and dental coverage
• 401(k) with company match
• Paid time off and a flexible work schedule
• Paid parental leave to support your…