Communications Strategy Director

Overview

Communications Strategy Director

Location:

Cheshire, CT

Position Type:
Full-Time, Hybrid On-Site

About Rebellion Group:
We’re a bold, insight-driven agency that fuses strategy, creativity, and technology to fuel explosive brand growth. We defy convention to make brands unforgettable, balancing data with daring, delivering everything from go-to-market strategies to UX design, web development, creativity, and advanced SEO.

As a Communications Strategist at Rebellion Group, you’re the connector, the one who makes sure big brand thinking translates into the right message, in the right place, at the right time. You live in the intersection of brand, audience, and culture, and you bring order (and magic) to how ideas move through the world.

You’re a translator of strategy into systems, taking big, abstract ideas and turning them into tangible communications architectures that creatives and clients can rally behind. You’re curious about how people actually behave, what they watch, share, skip, or obsess over and you design strategies that meet them there. You’re equal parts rigorous and inventive: a thinker who can make complexity feel simple, and a partner who helps the work land in the most powerful way possible.

• Lead the development of communications strategies that define how a brand shows up across channels and contexts
• Frame the role of communications in solving business problems and driving cultural relevance
• Design channel strategies, ecosystems, and connections plans that balance reach, resonance, and relevance
• Collaborate with Brand Strategy, Creative, Media, and Data to ensure communications thinking fuels both the idea and its execution
• Identify the moments and platforms where ideas can have a disproportionate impact
• Bring audience insights and cultural context into the process, making work that earns attention, not just buys it
• Serve as the strategic voice in creative development, ensuring ideas are not just great, but also land powerfully in the world
• Present with clarity and conviction, inspiring both clients and teams to believe in the work
• Track and assess the impact of communications strategies, creating feedback loops that sharpen the work over time
• Develop a content strategy rooted in search data to capture audience intent and own key conversations in our industry
• Integrate SEO as a core component of the entire content lifecycle—from ideation to publication and promotion—to ensure all content is built for maximum organic impact
• Establish a data-driven framework to measure content performance, driving a continuous cycle of strategic refinement and optimization
• Mentor junior strategists, sharing tools, frameworks, and ways of thinking that elevate the discipline

• 7+ years in marketing communications and brand strategy (agency or in-house)
• Proven ability to translate brand strategy into channel systems and communications architectures that drive both creativity and results
• Deep understanding of media ecosystems, audience behaviors, and how culture moves across platforms
• Strong grasp of earned, owned, and paid media — and how they interplay to create impact
• Comfortable using data, search insights, and cultural signals to inform strategic decisions and storytelling opportunities
• Hands-on experience with SEO and content strategy, including keyword research, content planning, and performance measurement
• A natural collaborator who thrives working across Strategy, Creative, Media, and Analytics teams
• Confident presenter and storyteller who can make complex ideas clear, inspiring, and actionable
• Exceptionally strong writing, framing, and articulation skills — able to make ideas sound as smart as they are
• Curious by nature — someone who reads culture like a map and spots opportunity in the chaos
• A mentor and multiplier — eager to elevate the strategic craft and help others grow

Equal Opportunity Employer