Client Development Manager

Drive Growth, Build Partnerships & Shape the Future - Become Our Next Client Development Manager!

• Salary:
  Up to £50,000 (+ uncapped bonus)
• Working Days &
  
  Hours:
  
  37.5 Hours, Monday to Friday, 9:00am until 5:30pm
• Location:
  
  Chester HQ (Hybrid – minimum 2 days in office)

As our new Client Development Manager, you’ll be at the forefront of expanding our holiday parks portfolio, identifying new opportunities, building meaningful partnerships, and helping shape a best‑in‑class proposition that clients can’t ignore. This is a dynamic, relationship‑driven role where you’ll engage with park operators, understand their ambitions, and bring them on board through compelling, tailored solutions. If you’re commercially savvy, people‑focused, and thrive on winning new business, this is your opportunity to make your mark.

You’ll work closely with cross‑functional teams including Marketing, Operations, Technology, and Legal, ensuring every partnership you secure is set up for long‑term success.

• Identify, target, and secure new holiday park and multi‑site operator partnerships aligned to growth strategy
• Build and manage a strong pipeline, progressing opportunities from first contact through to signed contracts
• Develop a deep understanding of client needs and translate them into compelling commercial propositions
• Deliver engaging pitches and presentations, tailoring solutions to each client
• Collaborate with Marketing to support lead generation and campaign activity
• Partner with Operations, Technology, and Onboarding teams to ensure seamless client handovers
• Support contract negotiations alongside Legal, ensuring strong commercial outcomes
• Gather market and competitor insights to inform strategy and proposition development
• Represent the business at industry events, trade shows, and networking opportunities
• Maintain accurate pipeline reporting, tracking performance against targets and KPIs

Live by our four values:
One Business One Team, Keep it Simple, Grow & Learn, Sustainable Impact.

• Proven experience in B2B sales or business development (ideally within travel, leisure, hospitality, property, or holiday parks)
• A strong track record of sourcing, pitching, and converting new business opportunities
• Excellent relationship‑building skills, with the ability to influence senior stakeholders
• Strong commercial awareness and a consultative sales approach
• Confident communication, presentation, negotiation, and objection‑handling skills
• Experience managing a sales pipeline and delivering against targets
• Highly organised with the ability to manage multiple priorities simultaneously
• A collaborative mindset, comfortable working across teams in a matrix environment

• Experience working with technology‑enabled or digital consumer businesses
• Knowledge of onboarding processes, contract negotiation, or operational delivery in B2B environments
• Experience representing a business at industry events or exhibitions
• Uncapped bonus scheme
• 33 days’ holiday (including bank holidays), plus up to 5 extra with long service
• Option to purchase additional holiday
• Your birthday off
• 2 volunteering days per year
• Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay)
• Pension with employer contributions
• Discounted stays at Forest Holidays & Sykes Cottages
• Exclusive discounts to support your wellbeing
• Employee savings scheme

We value diversity and inclusion, bring your authentic self to work! Need adjustments for the recruitment process? Just ask, our team is happy to help.