Creative Director

Armstrong

B2B® is a 65 strong, multidisciplinary agency that offers strategy, design, digital, social media, 3D, animation, photography, video & motion from a single source. We are based in Chester city centre and work globally with world leading industrial manufacturing brands. We develop marketing strategies that deliver exceptional ROI for our customers. Our work includes rebrand and repositioning, commercial strategy, integrated marketing campaigns, product launches, market diversification.

We also work clients on product animations, innovative web platforms, corporate videos, photography shoots and exhibition support.

The Role:

We are seeking an experienced Creative Director
with a strong B2B biasto support the Executive Creative Director in leading the creative vision and execution across brand, campaign, and demand-generation activity. This role is responsible for translating complex propositions into clear, compelling creative that resonates with senior decision-makers and drives measurable business outcomes.

You will work closely with strategy, marketing, sales, and account teams to ensure creativity supports pipeline growth, brand authority, and long-term commercial success.

Having a passion and understanding of the B2

Bplatform would be favourable particularly in the industrial/technology space.

Please note all of our roles are based 5 days per week at our Chester City Centre offices.

Responsibilities:

Creative & Brand Leadership

Define and own the B2B creative vision across brand, campaigns, and content

Ensure creative work communicates value propositions clearly and credibly to professional audiences

Balance brand-building with performance and demand-generation goals

Strategic Concept Development

Lead the development of insight-led creative concepts rooted in audience needs, buying stages, and commercial objectives

Translate complex products, services, and solutions into clear, engaging narratives

Align creative thinking with ABM, lead generation, and lifecycle marketing strategies

Lead, mentor, and inspire a multidisciplinary creative team (design, copy, motion, content)

Establish clear creative standards, processes, and review frameworks

Support career development and foster a collaborative, high-performance culture

Client & Stakeholder Partnership

Act as senior creative partner to clients and internal stakeholders

Present and defend creative ideas with confidence, clarity, and commercial rationale

Collaborate closely with strategy, performance, and account teams to ensure joined-up delivery

Delivery & Execution

Contribute to the initial design and realisation of concepts and be a hands‑on partner

Oversee creative across digital, web, social, paid media, content, video, and sales enablement assets

Ensure work is delivered on time, on budget, and to a consistently high standard

Maintain creative quality while working within regulatory, brand, or sector constraints

Requirements & Skills

Proven experience as a Creative Director or Senior Creative Lead (Preferably within B2B)

Strong portfolio demonstrating strategic thinking and complex-message simplification

Experience leading creative teams in an agency or in-house environment

Deep understanding of B2B marketing, buying journeys, and decision-making units

Excellent presentation and stakeholder management skills

Ability to connect creativity directly to business and revenue outcomes

Experience working with B2B sectors such as industrial and technology markets and professional services.

Familiarity with demand generation, and sales enablement

Understanding of UX, conversion-focused design, and content strategy

Experience collaborating with performance marketing and CRM teams

Strategically minded, commercially aware creative leader

Confident working with senior stakeholders and complex briefs

Collaborative, pragmatic, and solutions-focused

Passionate about using creativity to drive measurable business impact

Salary £60-65,000 depending on experience

25 days holiday (+ birthday + bank hols + increasing with service)

Enhanced MAT & PAT

Company Benefits include healthcare, cycle to work scheme, extra holiday days, birthday off, gym membership, in-house bar, free haircuts, team awards, social events, pizza Fridays… and more.

Opportunities to grow and develop in an ambitious agency.

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