Marketing Analytics Assistant Manager

Job Title:
Assistant Manager, Marketing Analytics

Salary: £47,790 - £53,100 per annum, plus excellent benefits

Location:

Bristol, Leeds, Halifax, Edinburgh, Chester

Hours:

35 hours per week, full-time
Working Pattern:
Hybrid - spend at least two days per week (or 40% of your time) at one of our hubs

Join Lloyds Banking Group's Marketing Effectiveness team
, part of Customer Insights, Planning & Effectiveness within the Brands, Marketing & Experience (BMX) function. BMX is a Group‑wide team dedicated to building strong, inclusive, and sustainable brands that enhance customer experience and drive growth.

We're looking for a curious, data‑driven Assistant Manager, Marketing Analytics to help shape marketing strategy through actionable insights. If you love working with data, uncovering trends, and influencing decisions, this is an exciting opportunity to take your career to the next level.

You’ll play a key role in evaluating marketing performance across digital, CRM, and ATL channels, supporting attribution modelling and contributing to marketing mix modelling (MMM) projects. Your work will help turn data into stories—showing what's working, what's not, and where we can optimise for better results.

• Develop and maintain attribution machine learning models to assess channel performance.
• Analyse campaign performance across digital, CRM, and ATL channels to identify trends and opportunities.
• Translate complex data into clear, actionable insights and recommendations for marketing stakeholders.
• Present findings in an engaging way to both technical and non‑technical audiences.

• Experience in marketing analytics or performance analytics.
• Technical skills:
• 1-2 years of hands‑on Python development experience (data science or ML contexts).
• Proficiency with Python libraries (Pandas, Num Py, Scikit‑Learn) and testing frameworks (e.g., PyTest).
• Familiarity with CI/CD pipelines, deploying ML models into production, and monitoring performance.
• Understanding of digital attribution techniques (e.g., last‑click, linear, time decay, multi‑touch).

• Analytics:
  Google Analytics (GA4), Adobe Analytics
• Data & Querying:
  Python, SQL, Excel, Big Query
• Visualisation:
  Power BI, Looker
• Cloud: GCP, Vertex AI

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long‑term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance‑related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

If all of this resonates, and you want a job with big meaning, then please do get in touch to discuss!