Director of Data

Director of Data | Forge Holiday Group

• Salary: Competitive (Plus Bonus and incentives)
• Location: Head Office - One City Place, Chester (Hybrid)
• Reporting to: Group CTO

We’ve reset this search - sharper, clearer, and focused on impact.

This isn’t about managing data. It’s about building an AI-driven organisation - and turning data into real commercial advantage.

Join the leadership team behind Sykes Holiday Cottages and Forest Holidays as we scale a modern, AI-ready data platform. With strong foundations already in place (including 300+ AI agents), this is a builder’s role at a pivotal moment.

• Define and deliver our end-to-end data & AI strategy
• Architect and scale a modern data platform
• Lead a high-performing data team
• Turn data into revenue, growth, and better customer experiences

• Build at scale across multiple brands
• Direct commercial impact
• Influence at exec level (reporting to Group CTO)

We’re looking for a Director of Data to set the strategic direction for how data and AI drive growth. Reporting to the Group CTO, you’ll move the organisation from insight on request to intelligence by design.

You’ll combine technical depth with commercial acumen — building a data capability that turns insight into action.

• Strong commercial mindset and exec presence

This is a rare chance to build something genuinely transformative — with backing, scale, and momentum already in place.

Alongside your CV, as part of your application, we will ask you to record a short video (2–3 minutes) explaining:

• Why are you the right person to lead this transformation?

If you’ve applied before we’d love to hear from you again if you believe you meet this brief and we’ve missed a trick.