SEO Specialist

Key responsibilities include:

• Support continued development of the brands SEO roadmap and strategy across multiple websites.
• Perform keyword research for all brands and key markets and define ranking approach and strategy for each brand.
• Able to undertake technical, link and content audits to identify and address performance issues and optimisation opportunities.
• Demonstrated ability to research and implement SEO and Content strategies and understanding of how content affects organic rankings and traffic
• Woking with the wider Digital team to ensure SEO focus across digital campaigns.
• Reporting on effectiveness of SEO and identification of problem areas that may affect search engine rankings
• Maintain awareness of the industry and competitor’s activity to develop informed strategies
• Support other internal teams to make sure SEO best practices are followed, Digital, Dev and Content

• A successful track record within SEO with an agency or in-house
• Deep knowledge of SEO and analytical tools such as Google Analytics, Google Search, GA4, keyword monitoring tools.
• Demonstrable success in SEO planning and understanding of SEO best practice.
• Excellent interpersonal skills and a team player
• Excellent organisation and time management skills.