Ecommerce & Digital Marketing Executive

Contract Type:Full-Time Contract
Hours:
Monday to Friday, 9am-5pm
Location:
Riverside Lane, Chester CH4 8RS

Salary: £30,000-£35,000

Are you passionate about ecommerce, websites and digital marketing?

Do you enjoy improving online shopping experiences, keeping websites accurate and optimised, and finding better ways to make digital platforms perform?

P&A Group is looking for an Ecommerce & Digital Marketing Executive to support the day-to-day management, improvement and development of our websites, ecommerce platforms and online marketplaces.

The main focus of the role will be supporting Zest Outdoor Living, our outdoor living and garden products brand, while also contributing to digital activity across the wider P&A Group.

This is a hands-on role for someone who enjoys working across ecommerce platforms, websites, product data, online marketplaces and digital marketing activity. You will work closely with the Digital Marketing & Ecommerce Lead, helping to maintain and improve our digital platforms while developing your knowledge across ecommerce, marketplaces, website optimisation and digital marketing.

P&A Group is a family-owned business based in North Wales, with a diverse portfolio operating across outdoor living products, manufacturing, retail, garden centre and café operations.

Our ecommerce and digital channels continue to grow, particularly through Zest Outdoor Living, and we are investing in our digital capability to support future growth across websites, marketplaces and online trading.

We are also proud to be a certified B Corp, reflecting our commitment to being a responsible and sustainable business. We are focused on doing business in a way that supports our people, customers, communities and the environment.

This role offers genuine variety and the opportunity to gain experience across:

• Ecommerce websites
• Online marketplaces
• Product and content management
• Technical troubleshooting
• SEO
• Digital analytics
• AI tools and automation
• Digital projects supporting Zest and the wider P&A Group

This is a hands-on role focused on maintaining, improving and developing our digital platforms.

You will become the go-to person for the day-to-day management of our websites, ecommerce platforms and online marketplaces, ensuring they remain accurate, up to date, optimised and performing at their best.

Working alongside the Digital Marketing & Ecommerce Lead, you will help deliver improvements that support customer experience, operational efficiency, lead generation and online sales growth.

• Maintain and update multiple company websites, with a particular focus on Zest Outdoor Living.
• Upload and update products, product information, imagery and website content.
• Create and update website pages, landing pages, banners and promotional content.
• Support improvements to website layout, customer journeys and user experience.
• Test website functionality and help identify issues or opportunities for improvement.
• Troubleshoot website issues and liaise with developers or external partners where required.
• Support general website housekeeping, including outdated content, broken links and product visibility.

Support the management and optimisation of ecommerce and marketplace activity across platforms including:

• Amazon
• eBay
• Tik Tok Shop
• B&Q Marketplace
• Other current or future ecommerce and marketplace platforms

This will include:

• Maintaining product listings, descriptions, attributes and imagery.
• Supporting pricing updates, promotions and stock visibility.
• Monitoring marketplace listings and helping resolve listing issues.
• Supporting product data accuracy across platforms.
• Helping to improve listing quality, customer experience and conversion.
• Assisting with new marketplace or ecommerce projects as required.

• Support website administration across platforms including Big Commerce and Word Press.
• Assist with website integrations, product feeds and digital platform updates.
• Help manage product data and large product datasets.
• Support testing of new website functionality and ecommerce improvements.
• Assist with basic technical updates and troubleshooting.
• Support improvements that make digital platforms more efficient, accurate and user friendly.

• Support SEO activity, including content updates, metadata and keyword optimisation.
• Create and support email marketing campaigns.
• Assist with website and campaign content updates.
• Produce basic reports using tools such as GA4 and ecommerce platform reporting.
• Monitor website performance and highlight issues or opportunities.
• Support digital marketing campaigns, product launches, promotions, trade shows and seasonal activity.
• Assist with the use of AI and automation tools to improve digital workflows and efficiency.

• Experience working with ecommerce websites, CMS…