Salesforce Marketing Cloud Manager

Job Description The Salesforce Marketing Cloud Manager role is very important to us.

It represents an excellent opportunity for someone looking to take ownership of a mature, high-impact platform and make it their own.

You will work in our central Marketing Communications team, owning the Salesforce Marketing Cloud platform end-to-end and building the automated journeys and campaigns that connect our customer data to real business outcomes, from acquisition through to retention.

You will be responsible for analysing data to track campaign and journey performance and turning that into clear, actionable recommendations, so a strong grasp of data and Salesforce products is essential.

Our work with Marketing Cloud is at a mature stage, spanning multiple Business Units and international markets, but there is still plenty more to build. In this role, you'll have real scope to shape how the platform is used across the wider business, not just execute within it. In-person collaboration is very important to us.

This is an office-based role, working Monday to Friday from our Radius Campus head office in Crewe, Cheshire. The onsite facilities are excellent, including gym, changing rooms, café, barista bar, and multiple breakout areas.

What you'll be doing…Own and administer Salesforce Marketing Cloud end-to-end, including Journey Builder, Automation Studio, Email Studio and Content Builder Design, build and optimise customer journeys across multiple markets and Business Units, including complex journey logic such as decision splits, triggers, suppression and re-entry rules

Work closely with data science and Salesforce CRM teams to build and maintain the audiences (Data Extensions) that power our campaigns and journeys

Write T-SQL queries for audience selection and use AMPscript to personalise sends, with a good understanding of the underlying CRM database

Own reporting on campaign and journey performance, building and maintaining dashboards, and recommending improvements based on what the data shows

Manage email deliverability and sender reputation, including domain authentication and monitoring for delivery issues

Own the governance and deployment process for Salesforce email templates across the business

Evaluate and manage the third-party vendors and tools that support the platform

Collaborate with other team members, including the design, comms, data and pricing teams

Manage and mentor a Junior Marketing Cloud Developer, supporting their development and reviewing their delivery

What we're looking for...Genuine hands-on ownership experience with Salesforce Marketing Cloud, ideally as the person responsible for the platform rather than one user of it within a wider marketing role Experience creating and managing Data Extensions in Email Studio, ideally including multi-Business-Unit environments

Experience creating user journeys in Journey Builder, including end-to-end configuration of more complex, multi-step logic

Experience in Content Builder – end-to-end creation of a new email message with Content Blocks Confidence writing T-SQL queries for audience selection, with a good understanding of the CRM database

Comfortable with AMPscript personalisation and basic editing of HTML and CSSAn understanding of email deliverability fundamentals (authentication, sender reputation, feedback loops) is a strong plus Experience managing or mentoring another team member is desirable but not essentialA proactive, ownership mindset – comfortable being the go-to platform expert and driving improvements rather than waiting to be asked

What you can expect from us...Meaningful work

You'll be contributing to vital marketing and CRM initiatives that support our entire global business.

A standout workspace

Based in our purpose-built…