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Assistant General Manager

Job in Chester, Cheshire, CH1, England, UK
Listing for: Skilz for Kids
Full Time position
Listed on 2026-01-09
Job specializations:
  • Management
    General Management
Salary/Wage Range or Industry Benchmark: 80000 - 100000 GBP Yearly GBP 80000.00 100000.00 YEAR
Job Description & How to Apply Below

Kid Strong Assistant General Managers are the second in command when it comes to the center. It’s the responsibility of the Assistant General Manager to work closely with the General Manager on fostering a culture of learning and development for both their coaches and families that attend the center and delivering key business results such as sales performance and lowering member attrition.

The Assistant General Manager is a talented, welcoming, and engaging leader who is focused on delivering an exceptional experience for the kids, families, and team members.

RESPONSIBILITIES CENTER OPERATIONS
  • Understand the center’s key KPIs and financials to make informed and responsible business decisions.
  • Build and maintain relationships with Kid Strong families to align with our core values and provide exceptional customer service.
  • Oversee center initiatives i.e. center maintenance, training, brand consistency, etc.
  • Daily, Weekly, and Monthly cleaning and maintenance of the center.
  • The typical schedule includes 4 weekdays and 1‑weekend shift with specific hours dependent on the needs of the center.
  • Communicate any Coach schedule changes using appropriate scheduling and communication platforms.
  • Sell and schedule events such as camps and parties, to maximize center profitability.
SALES
  • Maintain flawless lead management by conducting call drives to new and existing leads in the Center’s CRM tool.
  • Finalize sales and bookings that are generated through online self‑sign‑up flow.
  • Source and attend local events to increase brand awareness, and drive incremental leads and memberships.
LEADERSHIP
  • Foster a coaching culture - see something, say something.
  • Continuously assess and document coaches based on the Kid Strong Coach DNA profile and class quality.
  • Partner with the General Manager on onboarding, managing, training, and evaluating coaching candidates.
  • Manage and support the ongoing professional development of staff through Learn Upon.
  • Communicate professionally with co‑workers in Slack and Email, including periodic checks of messages when not in centers.
COACHING
  • Coach students by delivering an evolving curriculum that focuses on Brain, Physical, and Character development for ages ranging from walking to 11 years old approximately as required by business demands.
  • Understand the “why” behind the Kid Strong curriculum and be able to clearly and concisely communicate it.
  • Demonstrate and manage the implementation of various programming and curriculum elements.
  • Use the KS Coaches App to record data and provide data (attendance, awards, etc.).
  • Must be able to work in a physically intensive environment - coaches may cover multiple miles in a shift moving through class, lifting and repeatedly moving equipment up to 25 pounds in weight.
  • Must be comfortable physically working with kids to ensure proper technique and ensure student safety.
  • Approximately 5‑10 coaching hours per week.
SKILLS/QUALIFICATIONS
  • Athletic or coaching background with experience working with or coaching kids ages 15 months - 11 years old - a passion for working with children is non‑negotiable! Comfortable speaking to parents/guardians regarding a variety of topics.
  • Achieve Coach Certification through the HQ Training and Certification team.
  • Complete training through Learn Upon as required by the HQ Training and Certification team.
  • Prior experience as a pediatric OT/PT is a plus, but not required.
  • Previous experience in management is preferred but not required.
  • Practical work experience with Google and Microsoft platforms.
  • Previous experience with systems and platforms such as Zen Planner, Learn Upon, Career Plug, and ADP is preferred but not required.
  • Intermediate knowledge of physiology, exercise techniques, and body mechanics.
  • CPR certified.
Sphere of Interaction

This position will not have any direct reports. When the General Manager is off, the Assistant General Manager will be the Manager on Duty. The Assistant General Manager will be a leader and mentor so communication and interpersonal skills are important. The Assistant General Manager will work closely with center team members and families. This position will also interact with leadership and Kid Strong, Inc.

HQ team…

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