Marketing Manager

Marketing Manager

📍 Chester (Hybrid - Salary £35k - Permanent)

The Opportunity

Working closely with our Head of Digital, you'll lead the development and delivery of a joined‑up, 360° marketing strategy across the business. This is a broad, hands‑on role for someone who enjoys balancing brand, creativity, and commercial performance - and turning ambition into consistent execution.

This is not a purely digital role. While digital remains central, you'll also influence how the brand comes to life in-store, through content, partnerships, events, print, and influencer activity - ensuring a consistent, premium experience wherever customers interact with us.

You'll collaborate with internal stakeholders and an established network of freelancers, creators, agencies, and partners, with real autonomy to make decisions and deliver visible impact.

Responsibilities:

Marketing Strategy & Brand

Define and deliver a cohesive marketing strategy across digital, retail, and partnerships
Help elevate and reposition the brand to attract customers and brand partners
Develop and embed brand guidelines, tone of voice, and creative standards
Create pitch decks and structured launch plans for new brands and collections

Content, Creative & Site Experience

Lead the content strategy, positioning the brand as a content‑led destination
Build and manage an always‑on content roadmap across site, email, SEO, blog, social, and in‑store
Brief and manage designers, photographers, videographers, and freelancers
Oversee homepage and category merchandising on Shopify
Improve UX, storytelling, and conversion through continual content‑led optimisation

Email, Automation & Customer Lifecycle

Own email marketing and automation across the full customer lifecycle
Build and optimise key flows (welcome, abandoned cart/browse, post‑purchase, re‑engagement)
Improve segmentation, timing, and messaging to support performance and long‑term brand value

Campaigns, Growth & Commercial Support

Plan and oversee campaigns across digital, retail, and content
Support product launches, seasonal campaigns, and brand storytelling initiatives
Work with performance partners on paid media (without being purely ad‑led)
Use insight and data to inform promotions, pricing, and merchandising priorities

Social Media & Community

Define and manage a consistent social content strategy across Tik Tok, Meta, and You Tube
Build relevance within the brands communities
Work with creators, influencers, freelancers, and partners to scale high‑quality content

Ownership & Reporting

Act as the central point of ownership across marketing initiatives
Manage agencies, affiliates, and external partners
Track performance, convert data into insight, and make clear recommendations

Skills Required:

Proven experience as a Marketing Manager or Digital Marketing Manager in B2C/E‑commerce environment
Some understanding of digital marketing strategy and execution

Experience with Shopify or similar platforms

Experience of campaign management, some brand marketing
Confidence using data, performance metrics, and commercial KPIs
Experience managing freelancers, agencies, or partners
Strong eye for brand, creative, and content quality
Proactive, organised, and comfortable taking ownership
Knowledge of retail, consumer brands or lifestyle sectors would be desirable