Marketing Director

You will be working for the high growth womenswear brand Sisters & Seekers within a creative and visionary team, all striving towards taking the brand to the next level. We are based near Chester but have a global reach with customers all over the world.

We are looking for an ambitious, driven and passionate individual who is looking to develop their career in a dynamic and expanding team at Seekers HQ. This position is a full-time role based in the office through Monday to Friday, with the opportunity to immerse yourself in the lively Sisters & Seekers team, experience staff and community events, and if you’re camera ready, to be a part of our viral Tik Tok videos!

Want to see more of what goes on behind the scenes?

Give this a watch:

We are looking for a Marketing Director to lead and organise our marketing function, covering paid and digital marketing, CRM, social media, influencer marketing and brand marketing.

This is a general management role first and foremost: you will oversee specialists and agencies across each channel, but your core value lies in bringing structure, discipline and a clear critical path to a fast-moving marketing operation, not in being the deepest expert in any single channel.

You will build and hold the marketing calendar, working collaboratively with key departments leads to ensure campaigns and launches are planned and delivered constantly across all channels, on time, for maximum performance impact. Ensuring the wider business always knows what marketing is doing and when.

You will be immersed enough in brand and digital to ask the right questions and make good calls, while relying on your team and partners for specialist execution.

Although the role is office based, there is some flexibility around when a hybrid approach is required.

• Own the marketing critical path, ensuring every campaign, launch and promotion is planned, resourced and delivered to deadline.
• Build and maintain the marketing calendar, working collaboratively with key departments to source product information, giving the business clear visibility of what is coming up and when.
• Set and enforce processes and ways of working across the marketing team, so plans are followed rather than reworked at the last minute.
• Run regular planning and review meetings, tracking progress against plan and resolving blockers early.
• Act as the main point of accountability for marketing delivery to the founders and wider leadership team.

• Oversee paid social, paid search and other digital acquisition channels, working with in-house or agency specialists to set targets and budgets.
• Ensure digital spend is planned, tracked and reported against clear return on investment measurements.
• Hold the digital team and partners to account on performance, pace and quality of delivery.
• Reviewing channel performance and feeding back key insights to continuously optimise and improve future campaigns and launches.

• Oversee the CRM strategy and lifecycle programme, working with the CRM specialist to grow engagement, repeat purchase and lifetime value.
• Ensure CRM campaigns are planned in line with the wider marketing calendar and delivered on schedule.

• Oversee the social media strategy and content calendar across all platforms.
• Oversee influencer and creator partnerships, ensuring activity is planned, briefed and tracked against clear objectives.
• Ensure social and influencer activity is aligned with product launches, promotions and the wider brand calendar.

• Own the brand calendar and ensure brand guidelines are applied consistently across all channels and touchpoints.
• Work with the Product and Creative teams to plan…