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Assistant Store Manager

Job in Chester, Cheshire, CH1, England, UK
Listing for: Evans Cycles Limited
Full Time position
Listed on 2026-10-04
Job specializations:
  • Retail
    Retail & Store Manager
  • Management
    Retail & Store Manager
Salary/Wage Range or Industry Benchmark: 22000 - 28000 GBP Yearly GBP 22000.00 28000.00 YEAR
Job Description & How to Apply Below

As an Assistant Manager at Evans Cycles, you'll support the Store Manager in running the store day-to-day - leading the team, driving sales, and delivering the best possible experience for every customer. You'll combine strong retail management skills with a genuine passion for cycling, inspiring your team to achieve great results while ensuring the store runs smoothly and efficiently.

What You'll Be Doing
  • Supporting the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets.
  • Setting high standards for customer experience and ensuring these are consistently met.
  • Driving sales by coaching the team on product knowledge, selling techniques, and service excellence.
  • Overseeing merchandising standards to keep the store well-presented and commercially strong.
  • Assisting with staff training and development, helping the team grow their skills and knowledge.
  • Supporting inventory management including stock levels, restocking, and accuracy checks.
  • Overseeing cash handling procedures and store operations, including opening and closing duties.
  • Promoting a safe, compliant, and well-organised store environment.
  • Gathering customer feedback and sharing ideas to improve store performance.
  • Carrying out administrative tasks such as scheduling, payroll, and reporting as required.
Why Join Us?

We don't just sell bikes - we live cycling. As part of Evans Cycles and the wider Frasers Group, you'll have access to great rewards, development, and opportunities to grow your career.

Here’s what you can expect:

  • Commission-led bonuses across a wide range of products.
  • Monthly Group Rewards & Recognition.
  • A wide range of development courses with national qualifications.
  • 40% in-store uniform discount.
  • Group-wide 20% discount across all Frasers Group brands.
  • Discounted gym membership.
About You
  • Previous retail management or supervisory experience (cycling or sporting goods experience is a bonus).
  • Strong leadership skills with the ability to motivate and inspire a team.
  • Passionate about customer service with excellent communication skills.
  • Sales-driven, with experience meeting and exceeding sales targets.
  • Knowledge and enthusiasm for cycling products is highly desirable.
  • Organised, adaptable, and comfortable working in a fast-paced environment.
  • Computer-literate and confident with administrative tasks.
  • Flexible to work evenings, weekends, and varied shifts in line with store hours.
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