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Head of Sales

Job in Chester, Cheshire, LA141AF, England, UK
Listing for: Oscar Associates Limited
Full Time, Part Time position
Listed on 2026-09-14
Job specializations:
  • Sales
    Business Development, Client Relationship Management, Account Manager, Sales Manager
Salary/Wage Range or Industry Benchmark: 25000 - 200000 GBP Yearly GBP 25000.00 200000.00 YEAR
Job Description & How to Apply Below
Head of Sales / Sales Manager Signage Industry | Basic £50,000-£60,000  £25,000-£30,000 OTE COMPANY OVERVIEW Our client is a well-established and growing name in the signage industry, working across both static and digital signage projects for clients spanning a wide range of sectors. As the business continues to expand, they are looking to strengthen their commercial leadership with the appointment of a Head of Sales / Sales Manager.

THE ROLE This is a genuine leadership opportunity for an experienced signage sales professional to take ownership of the commercial function. You will manage and develop a team of two salespeople, working above them to set direction, drive performance and win new business, while also playing a hands-on role in growing key accounts. A key focus of the role will be growing the company's presence in the public sector, particularly with hospitals, universities and colleges, so experience selling into these environments would be a strong advantage.

KEY RESPONSIBILITIES Lead, manage and motivate a team of two salespeople, setting targets and supporting their development Drive new business development across both static and digital signage Build and maintain a strong client base, managing relationships from first contact through to contract negotiation and delivery Identify and pursue opportunities within the public sector, including hospitals, universities and colleges Negotiate deals ranging from £10,000-£50,000 (static signage) up to £25,000-£200,000 (digital signage) Work closely with senior leadership to shape and deliver the company's overall sales strategy Represent the business at client meetings and site visits, requiring regular travel WHAT WE'RE LOOKING FOR Essential: proven experience within the signage industry, ideally covering both digital and static signage A strong track record in business development and winning new business Confident, experienced negotiator, comfortable managing high-value deals Strong leadership qualities with the ability to manage and develop a small team An existing client base within the signage sector is highly desirable Public sector sales experience (hospitals, universities, colleges) is beneficial but not essential PACKAGE & WORKING ARRANGEMENTS Basic Salary: £50,000 - £60,000 OTE: £25,000 - £30,000 Commission: 3-5% of margin Deal Sizes:
Static £10,000-£50,000 | Digital £25,000-£200,000 Working Pattern: 2 days per week in the office, plus travel for client meetings and site visits Team:
Manages a team of 2, reporting into senior leadership WHY APPLY? This is an opportunity to step into a genuine leadership role within a growing signage business, with real influence over commercial strategy, strong earning potential and the chance to help shape the company's move into new, high-value public sector markets. Oscar Associates (UK) Limited is acting as an Employment Agency in relation to this vacancy.

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