Product Manager

What We Are Looking For

We are looking for a Product Manager who will be tasked with managing their product portfolios throughout the product lifecycle from planning to execution in support of organizational strategy and objectives.

Job Title:

Product Manager

Location:

Richmond, VA

We are looking for a Product Manager who will be tasked with managing their product portfolios throughout the product lifecycle from planning to execution in support of organizational strategy and objectives. This position is responsible for customer VOC, category management, product line simplifications, margin enhancement and the planning / execution of new product development. This position includes product lifecycle management, support of the global sales effort, and development of new products and strategies for the assigned product lines across product lines.

This Product Manager must work with a cross functional team of stakeholders at multiple locations to understand problems and find innovative solutions.

• Develop and execute annual and long-term (3-5years) growth strategies. Deliverables include product, technology and/or service roadmap and associated business case.
• Work with cross functional team to implement AOP initiatives to enhance profitability of products
• Develop comprehensive product definitions including models, base configurations and required options enabling guided selling and portfolio simplification
• Develop a library of market segments and applications and identify what products are required to be successful in these areas. Determine market size (revenue, units), growth and opportunity for each collaborating with corporate market research. Identify market drivers and customer buying behaviors.
• Perform competitive analysis including SWOT, pricing, features and product breadth comparisons to establish price/value positioning.
• Provide pricing guidance and work with pricing team to develop pricing for new products or offerings. Collaborate with enterprise pricing group on strategic pricing initiatives.
• Clearly identify target customers and market, primary benefit, and value proposition of the product.
• Product simplification, core definition & product lifecycle management of assigned product lines.
• Maintain market focus by regular contact with customers, sales and marketing. This includes responsibility for conducting distributor and end user training. Work closely with sales management to provide forums to interact with customers in identifying growth opportunities and new product development ideas.
• Perform regular VOC to identify market trends, market drivers, customer satisfaction level needs and buying behavior.
• Work closely with Marketing in areas of advertising, promotion marketing campaigns and driving go to market product launch efforts.
• Provide Sales, Customers and Channel Partners with support, information and materials to learn about products and applications.
• Provide project management support for major cross-functional projects as well as product management projects.
• Attend regional and national sales meetings and conferences
• Ability to present products via internet conferencing, in-person meetings, trade shows or other industry events
• Assist with other strategic projects and related duties as assigned

• Bachelor’s degree in business or a related field such as economics, communication, advertising, marketing, or statistics
• 3-5 years of experience in Product Management, Market Analysis, Category Management, Sales Management, or similar role

• Master’s degree or MBA preferred
• Experience in food retail or refrigeration industry preferred

• Experience in understanding customer…