Public Relations Deputy Director

Title:

Public Relations Deputy Director DSPF
0014

State Role

Title:

PR & Mktg Mgr IIHiring Range: $96,663 to $139,195 Negotiable and Commensurate with Experience Pay Band: 5

Agency:
Department of State Police

Location:

North Chesterfield, Virginia Agency Website: vsp.virginia.gov Recruitment Type:
Agency Employee Only - AJob Duties About the Position:
The Virginia State Police (VSP) is seeking to hire a Public Relations Deputy Director in our Public Relations Cetner at State Police Headquarters in North Chesterfield, Virginia. The job duties for this position include but are not limited to:
• Serving as the second-in-command to the Director of Public Relations, supporting the development, coordination, and execution of the Agency’s internal and external communications strategy.
• Providing strategic leadership, operational management, and advanced communications expertise to ensure accurate, timely, and effective messaging to the public, media, VSP personnel, and key stakeholders.
• Assisting with policy-level communications decisions, leading internal communications initiatives, supporting crisis communication operations, and helping manage digital platforms, public education efforts, and media relations.
• Serving as Acting Director when delegated.

About the Agency:
At the Virginia State Police, we are more than just a law enforcement organization — we’re a united team of problem‑solvers, protectors, and public servants shaping the future of the Commonwealth. Every role here strengthens our mission to preserve life, protect the vulnerable, and enhance safety while upholding civil liberties throughout Virginia.

When you join VSP, your skills create real impact across every community we serve. Our culture is built on being selfless, engaged, and aware, and we succeed through timely, purposeful action; clear communication; personal accountability; and continuous improvement — together.

We prioritize the readiness and well‑being of all our people, entrusting decision‑making to those closest to the challenge and supporting one another with kind, direct feedback that helps us grow. At VSP, you will find meaningful work, real opportunities for advancement, and a supportive culture grounded in service, purpose, and the belief that we are One Mission. One Team. One VSP.

If you’re ready to make a difference and be part of something larger than yourself, your next career starts here.

Minimum Qualifications Knowledge:
• Considerable knowledge of public relations, media relations, and digital communications.
• Expertise in managing internal communications.
• Knowledge of internal communications best practices, organizational communication, and change management principles.
• Knowledge of crisis communication strategy and high-risk incident response messaging.
• Knowledge and understanding of state government operations, law enforcement environments, and public-sector transparency requirements.

Skills:

• Skill in supervising or guiding communications personnel and coordinating statewide messaging.
• Exceptional written and verbal communication skills across diverse audiences using a variety of mediums.
• Strong editing, messaging, and content development skills.

Abilities:
• Ability to multi-task.
• Ability to develop and implement strategic plans that align with the Agency’s goals and objectives.
• Ability to meet diverse project deadlines using planning and scheduling resources, assigning tasks, and evaluating project success.
• Ability to manage sensitive and confidential information appropriately.
• Ability to develop and manage strong relationships across diverse stakeholder groups.
• Significant experience in communications, media relations, or internal communications.
• Valid Virginia Driver’s License or ability…