Senior FP&A Analyst

Location: Duckmanton

Our client is a successful consumer-focussed tech scale-up, a cash-generative SME currently at c.£12m turnover and c.80 staff, looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven owner, supported by a first-class senior leadership team. Its CFO is looking to strengthen the company's close-knit, growing finance department to best manage the increasing volume and complexity of business generated by c.120,000 product and service customers, increasing presence and advertising spend, plus a constantly developing product range, by appointing to an exciting, new Senior FP&A Analyst role.

Working closely with CFO and Financial Controller, building the commercial models, pulling data, finding the insight and explaining it in plain English, you'll support the company in scaling from a subscription business into a multi-product, regulated one. Your key responsibilities as Senior FP&A Analyst will include:
Subscription and growth Own subscription metrics: new customers, MRR, churn and retention by cohort, ARPU, LTV:

CAC and payback Work hand-in-hand with marketing on paid social, creators, influencers, affiliates and other channels: CAC, ROAS and payback by channel, including where the next pound should go Model pricing, offers, upgrades and add-ons before launch, tracking them after Track affiliate programmes — marketing affiliates and partners who sell products: sales, commission accruals and payouts, margin after commission and return by affiliate Products, inventory and raw materials Build the P&L, margin and cash models for physical products and services, including new partners Own inventory and raw-material budgets: forecast usage from sales plans, set purchase plans and track actual use against budget Build product costings (bill of materials, packaging, fulfilment) to show true unit margin Track stock levels, stock days, wastage, write-offs and slow-moving lines;

run regular stock reconciliations with Ops Join up Sales, Marketing and Stock plans so campaigns don't outrun supply or leave cash tied up in stock Model supplier, fulfilment and partner costs, terms and settlements Planning and reporting Build and run a lean budget and rolling 12–18 month forecast, plus a 13-week cash flow Produce a weekly flash and a monthly KPI pack with clear, short commentary Prepare board numbers with the CFO Governance and compliance Put in place strong controls, reconciliations and documentation that fit a fast-moving business Support governance of supplier and affiliate partnerships: clear contracts, settlements, audit trails and reporting, so responsibilities stay with the right party and partner's regulatory requirements are met Get revenue recognition and VAT right across subscriptions, bundles and physical products, working with the CFO and advisers Systems and data Pull reliable data from the company's proprietary app, payments (e.g. Stripe), ad platforms and accounting system Automate reporting with Excel, Power BI or similar so the numbers update themselves As Senior FP&A Analyst, you'll need:
Strong, hands-on commercial experience gained in a similar Financial Planning and Analysis (FP&A), Commercial Finance or Management Accounting role - you build models and dashboards yourself and enjoy being hands-on every day Strong understanding of subscription or SaaS economics (MRR, churn, cohorts, LTV:CAC), ideally gained in a scaling, marketing-led, social-first or D2C businesses, including physical products, inventory, raw-material costing, e-commerce or affiliate programmes Exposure to health or other regulated consumer products also beneficial Qualified (ACA, ACCA or CIMA) or qualified by experience Proven knowledge of Power BI, SQL…