Sales Manager

Sales Manager – Technical Sales, Team Development & Commercial Growth

Are you a successful and experienced sales manager, organised and process-driven, and someone who thrives on being a central cog in the business? Are you frustrated because you’re not getting the support, or being rewarded appropriately by your present employer? Do you have experience managing or coaching a small team, are you comfortable challenging underperformance, and have a strong track record of B2B sales?

Are you technically curious, commercially sharp, and do you thrive in a role that’s hands‑on and focused on gross profit rather than just turnover? If all the above fits your abilities and personality, and you’re comfortable in a fast‑paced SME environment, where things move quickly, standards are high, and accountability matters, then this is the job for you!

Experience in the pump industry is beneficial, but not essential.

Hours & Salary:
Full Time - Permanent. £55,000 – £65,000 basic + performance bonus. OTE 75k‑80k.

• A stable, growing company with clear direction
• Structured processes and leadership
• A supportive but performance-driven culture
• Opportunity to grow as the business expands
• Competitive salary based on experience
• Healthcare insurance after 2 years of continuous work
• Dental insurance after 2 years of continuous work

Henry Pumps Ltd is a fast-growing specialist supplier of pumps, pumping equipment and engineered water management solutions to commercial, industrial and domestic customers across the UK. We operate in a fast‑paced technical sales environment, supplying customers across sectors including construction, civils, drainage, utilities, facilities management, agriculture, wastewater, flood response and general water management. The business has ambitious growth plans to increase revenue significantly over the next two years while improving gross margin, product mix, customer service standards and operational discipline.

The Sales Manager will be responsible for driving sales performance, improving margin, developing existing and new revenue streams, and leading the day‑to‑day performance of the sales team. You will manage, coach and develop our internal sales team, helping them improve technical knowledge, commercial awareness, speed of response, quote quality, follow‑up discipline and customer account development. You will also be expected to lead from the front.

That means speaking to customers, handling technical/commercial enquiries, quoting, closing opportunities, developing key accounts and helping the business convert more of the opportunities already coming into the company.

• Take ownership of daily sales performance, ensuring enquiries are handled quickly, professionally and commercially.
• Manage, coach and develop the sales team.
• Set clear expectations around response times, quote quality, follow‑up and CRM usage.
• Hold salespeople accountable to agreed standards.
• Review open opportunities, quotations, stalled deals and missed follow‑ups.
• Improve conversion rates from inbound enquiries.
• Help the team prioritise higher‑value and higher‑potential customers.
• Create a stronger sales culture based on pace, accuracy, ownership and commercial awareness.

• Handle inbound technical sales enquiries.
• Speak directly with customers.
• Produce quotes.
• Follow up opportunities.
• Close sales.
• Support complex or higher‑value enquiries.
• Develop relationships with key commercial customers.
• Step into the day‑to‑day sales function when the business needs it.

• Help the business grow profitably, not just chase turnover.
• Focus on increasing revenue.
• Improve gross margin.
• Grow higher‑value product ranges.
• Increase accessory and add‑on sales.
• Develop bundled and engineered pump solutions.
• Support new product and own‑brand opportunities.
• Help maximise strategic supplier relationships.
• Identify new revenue streams across commercial, industrial and technical sectors.

• Challenge poor pricing, unnecessary discounting, weak margin, poor product selection and missed upsell opportunities.
• Understand that growth is only valuable if it is…