External Marketing Liaison – LTC

Location: Chesterton, IN and surrounding market
Job Type: Full-Time

Are you a relationship-driven healthcare marketer who knows how to build strong referral networks and drive census growth?

We are seeking an experienced External Marketing Liaison to lead business development and community outreach efforts for our Skilled Nursing and Long-Term Care community in the Chesterton, IN market
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This is a highly visible, external-facing role for someone who enjoys being out in the community, developing relationships, and connecting patients, families, and referral sources with exceptional care.

Candidates must have previous Long-Term Care (LTC) experience.

• Build and maintain strong relationships with hospitals, case managers, discharge planners, social workers, physicians, senior living communities, and other key referral sources.

• Develop new referral relationships and strengthen existing partnerships throughout the Chesterton and surrounding Northwest Indiana market
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• Drive referrals, admissions, census growth, and market share.

• Promote the community's Skilled Nursing, rehabilitation, and Long-Term Care services.

• Conduct regular in-person visits, presentations, networking, and community outreach.

• Identify new business opportunities and develop strategies to increase referrals and admissions.

• Work closely with the Administrator, Admissions, Nursing, and clinical teams to support a smooth referral and admission process.

• Help review referrals to ensure appropriate placement based on the community's services and clinical capabilities.

• Monitor local market trends, competitor activity, and opportunities for growth.

• Represent the community at local healthcare, senior living, and community events.

• 2+ years of experience in healthcare marketing, admissions, business development, or community relations.

• Previous Long-Term Care (LTC) experience is required.

• Experience building and maintaining relationships with healthcare referral sources.

• Strong understanding of the healthcare referral and admissions process.

• Excellent communication, presentation, networking, and relationship-building skills.

• Self-motivated, organized, and comfortable managing an external territory.

• Ability to travel locally throughout Chesterton and surrounding communities
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• Previous experience marketing Skilled Nursing or Post-Acute Rehabilitation services.

• Established relationships with local hospitals, discharge planners, case managers, physicians, senior living communities, or other healthcare referral sources.

• Experience driving admissions, census growth, occupancy, or market share.

• Knowledge of Medicare, Medicaid, managed care, and healthcare admissions requirements.

• Competitive base salary

• Performance-based bonus opportunities

• Health, dental, and vision insurance

• Employer-paid life insurance

• PTO and paid holidays

• Support from an experienced leadership and operations team

• The opportunity to make a direct impact on the growth and success of the community

We are looking for a motivated, outgoing, and results-driven healthcare professional with direct Long-Term Care experience who understands how to build relationships, grow referral networks, and drive results.

We are an Equal Opportunity Employer.

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