Sr Manager, Business Development - Aftermarket

About Pierce, an Oshkosh company

At Pierce Manufacturing, we build trucks that protect people and communities around the world. To our team, there is no room for anything less than providing the absolute best. Since 1913, building truck bodies on Model T Ford chassis in an old converted church has evolved to creating highly customized, carefully designed and engineering pumpers, aerials, tankers and rescue units that have no equal.

Today, you'll find more than 30,000 Pierce apparatuses on the road that are making a difference in people's lives, every day. To us, every step in the process of building our trucks is personal. From innovation and expertise, to the customization and service. Our trucks are designed to perform under the toughest conditions.

The Sr. Manager, Business Development – Aftermarket plays a pivotal role in advancing the growth of Pierce Manufacturing's aftermarket parts and service business. As a key member of the Aftermarket team within the Oshkosh Vocational segment, this leader will be responsible for defining and executing an aggressive strategy to expand revenue and elevate the aftermarket experience through the Pierce dealer network.

The ideal candidate is a results-driven, customer-centric strategist who understands the fire apparatus industry, dealer‑channel dynamics, and high-value service offerings—both online and offline.

• Develop and lead a comprehensive growth strategy to increase Pierce parts and service sales across all aftermarket channels, including e-commerce.
• Translate business objectives into actionable initiatives focused on customer retention, digital adoption, parts penetration, and service expansion.

• Serve as the voice of Pierce aftermarket within the Business Development team, and represent Pierce in strategic cross‑segment projects.
• Influence across all levels of the organization and the dealer network to foster a digitally‑minded, growth‑oriented culture.

• Work closely with Sales, Product Management, Service Engineering, Marketing, E‑commerce, and Finance to bring new aftermarket solutions to market.
• Drive continuous feedback loops between the field, dealers, and internal teams to evolve offerings and strengthen channel alignment.

• Establish and track KPIs related to revenue, digital engagement, and customer satisfaction for both parts and service growth.
• Report on aftermarket and e‑commerce performance metrics regularly and adjust plans to meet or exceed targets.

• Identify and develop OEM‑direct opportunities for aftermarket engagement with municipalities, fire departments, and other end‑users—including via digital touchpoints.
• Expand service offerings and parts access that create measurable customer value throughout the vehicle lifecycle.

• Partner with Pierce’s dealer network to drive alignment on aftermarket and e‑commerce growth goals and ensure readiness to support omnichannel sales.
• Provide data‑driven insights and tools that support dealer and customer performance across both digital and traditional sales platforms.

• Bachelor’s degree in Business, Marketing, Engineering, or related field.
• 8+ years of relevant experience in aftermarket, business development, or dealer‑channel sales.
• Demonstrated success in driving growth strategies and achieving aggressive revenue goals.

• 3+ years of direct leadership or cross‑functional project management experience.
• Strong understanding of B2B sales strategies, aftermarket revenue models, and digital commerce fundamentals.
• Master’s degree (MBA or related field) preferred.
• Experience working with or managing dealer networks.
• Familiarity with the fire apparatus, specialty vehicle, or emergency services industries.
• Proven success launching or growing B2B e‑commerce platforms or marketplaces.
• Strong data analysis, CRM, and digital marketing tool proficiency.

Pay Range:

$ - $

The above pay range reflects the minimum and maximum target pay for the position across all U.S. locations. Within this range, individual pay is…