Marketing Specialist - B2C

Position

Marketing Specialist - B2C at Wondr Health

Marketing

Director of Adoption Marketing

As a key member of the Marketing team, the Marketing Specialist will plan and execute participant adoption marketing projects. The role involves developing high‑impact, just‑in‑time materials to increase adoption rates and making a difference in the lives of many people. Candidates must thrive in a high‑urgency, fast‑paced environment and be comfortable taking on simultaneous challenges.

• Collaborate with the Director of Adoption Marketing to define strategic direction for participant adoption objectives
• Develop integrated, compelling traditional and digital marketing campaigns driven by past performance and target demographic data to increase program enrollments
• Gather feedback from internal and external stakeholders to produce engaging content for program participants
• Leverage demand‑generation skills to capture participant attention creatively and effectively
• Execute strategies across all digital landscapes, including emails, text messages, microsites, and social media
• Manage adoption direct mail communications in collaboration with the Account Management team and external vendors
• Create, manage, and update content on internal and external company microsites
• Drive development and management of co‑marketing and co‑branded enrollment materials for clients
• Collaborate with Automation to provide frequent data reports reflecting initiative efficacy and recommend strategic adjustments
• Write, edit, proofread, and update client‑related content and communications per the style guide
• Manage agency and vendor relationships ensuring consistency, quality, cost‑effectiveness, and brand alignment
• Maintain participant contact lists, imports, and permissions
• Ensure accuracy and timeliness of all participant engagement communications
• Optimize digital and print design for various delivery mediums
• Balance competing priorities and manage client and internal demands
• Conduct competitor research related to participant enrollment efforts
• Take on a variety of projects as needed

• Excellent follow‑up and communication skills
• Excellent project management skills
• Quick learner of technical skills
• Superior proofreading skills
• Resourceful personality with exceptional attention to detail and layout consistency
• Experience working with clients and a variety of internal stakeholders
• Strong time‑management skills
• Proactive idea and plan development
• Ability to work independently and collaboratively with the team
• Creative solution‑seeking for existing programs and processes
• Strategic creative execution leadership
• Advanced use of Microsoft Office applications
• Professional and personable demeanor
• Knowledge of Adobe Creative Suite
• Excellent writing and detailed proofreading
• CRM and marketing automation experience

Education
: BA/BS in business, marketing or related field preferred

Experience
: 3 to 5 years marketing experience; 1 to 2 years in the health and benefits industry

General office working conditions. Desk located in a workstation area with limited privacy. Involves extended periods of sitting at a workstation performing computer duties with frequent interruptions from personnel, visitors, and telephone calls. Work schedules vary and may include remote or hybrid arrangements as determined by the department head.

Wondr Health is an equal‑opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need.